What Is an Advertising Slogan?

Advertising slogans are specific business terms that are used repeatedly over a long period of time. Its function is to express the characteristics and advantages of an enterprise or a commodity in the shortest text, giving concentrated advertising information. It is a type of advertising application writing.

Advertising slogan

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Chinese name: Advertising slogan
Foreign name: slogan

Nature: Specific business terms
Definition: Is a type of advertising application writing
Special color: Condensed advertising message

(1) Select the highest priority features of the advertising subject for performance. If it is a corporate image advertising slogan, you can use the company s history, patented technology, scale effect, etc.

(1) Selecting the prefix and suffix patterns can make the advertising subject widely and repeatedly spread;

(2) Selecting a single sentence form can make the advertising slogan clear to the audience in the shortest time;

(3) choose the form of the sentence, can use the phonological effect to generate multiple degrees of circulation;

(4) Adopting a call-to-action imperative pattern can generate an instant consumption impulse;

(5) Avoid the form of order, because it may lead to resistance and objection.

(1) The use of verbs can increase the effect of appeals and promote consumer action;

(2) Word association can produce unexpected effects;

(3) Daily expressions can justify a product characteristic;

(4) Fashion topics can attract public attention;

(5) transforming the proverb, you can catch the old bottle of new wine;

(6) Mantras can spread quickly;

(1) The overall strategy of advertising is clearly reflected in the advertising slogan. Advertising slogans can be divided into different types such as product advertising slogans, corporate image advertising slogans, and service advertising slogans according to their different functions.

The quality of commercial advertising slogans often determines the success of the entire advertisement. The creative and translation skills of commercial slogans are high. This is because advertising slogans or slogans must be attractive. Can attract consumers to continue to read the body of the advertisement, but also reflect the advertising, simplicity. In layman's terms, an excellent advertising slogan should be ingenious, catchy, endless, and unforgettable. Therefore, in the translation of commercial slogans, the use of flexible translation techniques is the key to successful translation.

Here are some common translation techniques:

1. Emphasize the characteristics of goods and the benefits to consumers

ad Such as: "As soon as Remy begins, good things come naturally"

2. Highlight the company's history and traditions

For example: "The history of SLR cameras is the history of Pantek"

3. Slogan with the theme of reflecting the future of the company

Such as: "Creating a better tomorrow and developing future xx motors"

4. Reflect the size of the company's international or market

Such as: "The world, our market"

5. Reflect the technical level of the enterprise

Such as: "Our main product is progress"

6. Mainly to express corporate ideas, ideas and activities