What is the elevator?

Sometimes it is referred to as the elevator's speech, the lift pitch is a brief summary of the idea that the listener provides enough relevant facts to maintain interest in the object and want to learn more. The term comes from the idea of ​​using only somewhere between twenty to sixty seconds, so that this condensed presentation, roughly the equivalent amount of time required to move between several floors on the elevator. The lift pitch has become a common tool for marketing and sales efforts, as well as an excellent public contact tool. Due to the short time, it is essential that the individual uses the technique to omit any type of ornaments or other ideas about the terms that support the focus of the presentation. When it is done correctly, this elevator explains directly to the listener, while leaving the door open for another question.

Many different people use this fast and simpleHive style of presentation of the overview to express himself in a short period of time. Sellers can take advantage of the elevator to provide enough information to arouse the interest of potential clients and provide an appointment where the data provided in the course can be examined in more detail. Entrepreneurs looking for partners of common enterprises use the lift pitch to summarize their basic proposal and gain attention from viable business collaborators. Even religious clergy and others can use the elevator height to briefly introduce the focus and mission of faith, while including some small pieces of information that are likely to motivate listeners to ask more questions.

The beauty of the elevator is that the technique could use this technique, there is no need to ride on extracts. The playgrounds of this type work very well in such environments as airport terminals, random meetings at conventions and conferences, and even occasional conversations to a cocktail party. Lift pitchIt also works very well when driving on the elevator several floors with someone who wants to learn more about the subject or idea. As a means of providing enough information that would be attracted to without overloading the listeners with a large amount of data to assimilate, the elevator height is a powerful communication tool.