What is consumer advertising?

Consumer advertising is advertising that is focused and designed for domestic markets such as individuals and families. This is, unlike industrial advertising, which is specifically focused and launched on the market for businesses. The aim of consumer advertising is to introduce or sometimes re -introduce products and services to families and private individuals for everyday use and consumption. They can be cars for family use, household appliances, home electronic devices, clothing, books, movies and almost anything else that is commonly found in an individual or family household. Consumer advertising is a specific area of ​​advertising, which focuses on the needs and desires of households rather than businesses. These types of ads are frequently have more often on a specific demographic or target audience to increase the efficiency and penetration of messages between this audience.

is a specific part of the population and is based on specific common features, faith, practices or ideologies. MOhou be separated by age groups, gender, religious beliefs, extent of income, education, professions and many other specifically targeted aspects of modern life. Consumer advertising often seeks to find ways to relate to the whole population, or more commonly a specific demographic group and attraction to the feeling of people's consumer desire.

Advertising should often be manipulative. When people look at advertising, the intention is for the audience to manipulate that they want a product they haven't cared about before. By targeting a specific demographic advertising to connect with common hopes, fears, dreams and desires of this target group and use this connection to create the desire of the product. This is often seen by means of sexuality and provocative images focused on a particular sex, language and images attracting for a particular age range, emphasized beliefs and values ​​that haveBeing common between manufacturers, businesses and consumers and a number of other methods of consumer advertising.

However, somewhat surprisingly, many forms of consumer advertising do not actually have the product function. Instead, many products are advertised as attractive or create a certain lifestyle for someone who purchases the product. Efforts are made to address the sense of self -confidence and consumer desire to appear in a certain way to other people, regardless of whether the product really does what advertising claims. Although it can be somewhat deceptive advertising, these methods are often quite effective.