What Is Customer Management?

Customer management, also known as Customer Relationship Management, can also be referred to as CRM. The main meaning of CRM is a means to improve customer satisfaction through in-depth analysis of customer details, thereby improving the competitiveness of the enterprise. Customer relationship refers to the collection of information that occurs and develops around the customer life cycle. The core of customer relationship management is customer value management. Through the "one-to-one" marketing principle, it meets the individual needs of customers of different values, improves customer loyalty and retention, and realizes the continuous contribution of customer value, thereby comprehensively improving corporate profitability. CRM also includes customer credit management.