The major of advertising is to cultivate the theory and skills of advertising, broad cultural and scientific knowledge, and be able to engage in advertising management, creative planning and design production in the news media advertising department, advertising companies, market research and information consulting industries, and enterprises and institutions. Senior specialist in advertising for marketing planning and market survey analysis. [1]
Advertising Profession
Main subject: Journalism and Communication
main course:
Advertising is a marginal science that has emerged since the beginning of the 20th century. It is a comprehensive independent discipline that contains both social science and natural science and psychological science. In advertising and economics, marketing,
Years of study: four years
Training direction
Establish a comprehensive corporate advertising strategy awareness for the management, marketing, and advertising leaders of large enterprises and institutions, understand the entire process of advertising operations, appreciate classic cases from ancient and modern China and foreign countries, strengthen strategic management capabilities for corporate advertising, and cultivate the ability to operate in modern market economies China Operations has developed senior marketing and advertising management talents.
Open direction
Brand Communication and Marketing Strategy
Advertising planning and advertising practice
Advertising media direction
Enterprise advertising strategy management direction
Professional code: B050302; Professional name: Advertising (independent undergraduate section) *
Note: "Standard No." was used before 2002
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Can be engaged in education, news media advertising departments, advertising companies, market research and information consulting industries and enterprises and institutions engaged in advertising management, advertising planning creative and design production, marketing planning, etc .; or can further study this major and related majors Master's degree.
Advertising, as a form of paid and paid information dissemination, uses various media to disseminate advertising content to the public. At the same time, advertising is also one of the carriers of cultural values. In a certain social and cultural environment, advertisements that adapt to this social and cultural environment will be produced. On the one hand, advertising is affected by a specific social and cultural environment, and it is a mirror that reflects a specific social culture; on the other hand, advertising itself is a component of social culture, which has a huge and subtle influence on the entire social culture. Therefore, in addition to promoting specific products, advertisements also promote specific social values.
Since the reform and opening up, China's advertising industry has developed greatly. Advertisements that not only promote specific products, but also reflect people's values, have not only won the favor of businessmen, but also dotted the lives of the general public. China gradually resumed its advertising business nationwide in early 1979. For the past 20 years, China's advertising industry has achieved considerable development in all aspects, and the development of advertising media has been extremely rapid. According to incomplete statistics, there are more than 3,000 advertising companies in Beijing alone. The times call for high-quality advertising and high-quality advertising talent.
Incompatible with the booming development of the advertising industry is the lack of professional advertising talent. There are no less than 200,000 advertising professionals in China, but less than one-twentieth of those who have really received higher professional education and systematic training. Many advertising professionals are "halfway monks." Of course, this is not to say that people with non-professional backgrounds cannot produce good advertisements, but from an overall perspective, it seems that the advertising production team is uneven, and most of them are not very high. In order for China's advertising to catch up with the world's advanced level, it is necessary to fundamentally improve the quality of the advertising team, and the most fundamental one to improve the quality of the advertising team is to select outstanding talents from professional graduates of higher education. According to the distribution of graduates of the advertising department of the School of Journalism at Renmin University of China in the past three or four years, the graduates of this major are far from meeting the needs of employers because of their small staff and high quality. profession.
1
Xiamen University
2
Communication University of China
3
Wuhan University
4
Renmin University of China
5
Fudan University
6
Liaoning University
7
Zhejiang University of Commerce and Industry
8
East China Normal University
9
Zhejiang Wanli College
10
Shenzhen University
11
Shandong University of Science and Technology
12
Jiangxi Normal University
13
Shanghai Normal University
14
Qingdao University of Science and Technology
15
Beijing college of printing
16
Shandong University of Technology
17
Shanghai University
18
Wuhan University of Technology
19
Hainan Univeristy
20
Zhejiang University of Technology
twenty one
Huazhong University of Science and Technology
twenty two
Shijiazhuang University of Economics
twenty three
Nanchang University
twenty four
He Bei University
25
Jinan University
26
Wuhan Institute of Technology
27
Lanzhou University
28
Northwest University
29
Anhui University of Finance and Economics
30
Sichuan University
31
Shandong Jianzhu University
32
Fujian Agriculture and Forestry University
33
Hubei University of Economics
34
Beijing University
35
Zhengzhou University
36
Tianjin Normal University
37
Tianjin University of Finance and Economics
38
Changchun University of Science and Technology
Zhejiang Agriculture and Forestry University also offers this major, and Jiangxi Science and Technology Normal University offers a major in advertising (including teachers)
