What is street marketing?

Street Marketing is a marketing technique that brings products or services directly to customers in a public place. He intended to alert attention and create buzzing, this type of marketing wanders from typical advertising methods and can often be unconventional when performing it. The use of street marketing can be an effective way to target a specific location visited by customers valuable for the company's strategic plan. It can also be a way of increasing knowledge of its brand by making an unforgettable impression on consumers.

Sometimes it can be very difficult for small businesses to hear its message through various forms of traditional media that available to consumers. There is no warranty that the person will listen to radio ad or maintain the channel long enough to watch TV advertising. One of the alternatives is a direct approach that eliminates any filters and brings a company report directly to people, often when they least expect it.This type of marketing, known as street marketing, can be a attention that goes through a media mess.

There are many different ways to achieve street marketing. The strategy is in fact an old -fashioned way, dating back with traders' practice would sell their goods on the street. However, the strategy for advertising on the street has developed and can be as sophisticated and inventive as the company wishes. Businesses often hire so -called "street teams" that consist of young, highly energy workers to make these campaigns.

One of the main advantages of street marketing is that it can be directed directly to the intended target audience. For example, a restaurant or a bar trying to attract university students for spring holidays would be wise if she created a kind of display on the beach during a sunny afternoon. Knowledge of a demographi -specific areashould allow traders to set up at the same time and a place for optimal impact.

In addition, street marketing is one way a small company is trying to make a name to achieve this goal. The establishment of an unexpected guerrilla marketing campaign, which is a bit unusual, may be risky in that it could alienate a certain segment of the population. However, publicity caused by a stuntman and exposure to the brand it would achieve can suppress this risk. Street traders must be innovative in their presentation and at the same time can be delivered to the necessary message.