What is the role of the place in the marketing mix?

The

marketing mix concerns the correct mixture of marketing factors to achieve the best results to help the company to sell the products considered. The marketing mix includes price, place, promotion and product. These four marketing factors have determined the economic principles or conditions that must be met to achieve maximum sales. The role of a place in the marketing mix is ​​its importance as a means of deciding on the best channels for efficient obtaining goods to the customer.

One important factor that needs to be noted about the importance of the place in the marketing mix is ​​that it does not apply to the location of the business itself, but rather to place customers. The place deals with strategies that the company can use to obtain its goods from its current place to place customers. Such a project must necessarily include a study of a demographic group that creates customers to determine their location. In increasedngly global economy, placement of customers companyThe headquarters in Singapore could cover the various continents of the world.

As such, the company must think of the best way to direct its products from Singapore to its customers in Africa, Europe and other continents. In this way, it is easy to see the importance of the place in the marketing mix. This allows such companies to come up with the best methods to achieve maximum distribution of goods to customers. One example of a place or channel includes a seller. After identifying the target market, retail stores located nearby could serve as a place for addressing these customers.

Another element that could serve as a place for addressing customers is the Internet. If the company is in an industrial country, then it is logical to assume that a large number of its customers use the Internet in SOME Form. This element illustrates the importance of a place in the marketing mix because these customersthey can order directly from the company through the website that the company founded in advance for such purpose. In this sense, the Internet serves as a place to address customers.

The location could also refer to methods and channels for efficient and rapid distribution of the product to target customers. Such channels may include product distributors. It may also include well -coordinated methods of transporting goods to final consumers.