What Are the Different Types of Key Account Manager Jobs?

The account manager system ^[1] is a financial service method established by modern commercial banks in the development of business operations, focusing on customers, integrating the promotion of financial products, the transmission of market information, and the management of customers to provide customers with comprehensive services. The implementation of the account manager system is the innovation of modern commercial banks in the financial management system and the improvement of business concepts. It is also a major change in the way modern commercial banks provide financial products and services to customers. Account manager system is a kind of marketing-oriented institutional arrangement and organizational structure design that adapts to changes in the market and customer needs. It requires the establishment of a high-quality account manager team and a set of management for this account manager team. Norms to motivate and restrain account managers from working hard.

Account manager

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Account manager system ^[1]

1. Multi-tasking, comprehensive business

Account managers represent commercial banks as a whole to meet the various financial needs of customers, including deposits, loans, international,

1. Actively find customers, establish business contacts with customers through various channels, and market and recommend products and services to customers.

2. Collect all kinds of customer information at any time, including

To facilitate external work, people can divide customer manager groups according to different industries, such as party and government agencies, schools, hospitals, groups, banks, telecommunications, construction, commerce, catering, etc. Internally according to personnel

The nature of an account manager's job determines that he must possess good moral, business, interpersonal, and psychological qualities.

1. Morality

(1) Possess good professional ethics and professionalism, love mail, love posts, be able to bear hardships and stand hard work, be responsible, professional, enterprising and disciplined;

(2) Can integrate a strong sense of social responsibility and mission into the dedicated service for customers; promote the corporate culture to customers as much as possible;

(3) Honest and trustworthy, serving customers wholeheartedly, not making misleading or dishonest business introductions, nor making irresponsible commitments at will, nor acting beyond their authority;

(4) Teamwork. Cooperate with employees to coordinate up and down, internal and external communication;

(5) cheerful personality, perseverance, and discouragement;

(6) Work hard and take the initiative to complain;

(7) Know the law, understand it, abide by the law, constrain one's behavior consciously, and do not conduct illegal business.

2. Business quality

(1) Willingness to accept and face challenges, strong thirst for knowledge, and good at learning new knowledge;

(2) Take the market and customers as God; have a keen insight into changes in the market, customers, new technologies, new products, etc .;

(3) With innovative thinking, willing and good at innovation;

(4) High work efficiency, but with a stable work style;

(5) Has rich marketing skills and experience;

(5) Be decisive in handling matters and good at adapting;

(6) Grasp the knowledge of all the businesses and services that the enterprise can provide, and have a wide range of knowledge;

(7) Possess comprehensive analysis ability, intuitive judgment ability and ability to obtain information;

(8) Respect the superior and obey the arrangement, but when you have any objection to the decision of the superior, you should raise it bravely.

3. Interpersonal communication quality

(1) Have a certain cultural and artistic literacy, a wide range of knowledge, and a richer life experience;

(2) Cultivate a good image and temperament, pay tribute to neat clothes, and behave in a stable manner;

(3) Strong interpersonal skills, good coordination and communication skills, and outgoing personality;

(4) Have flexible language art. Make good use of humorous and humorous language to adjust the embarrassing atmosphere encountered when talking with customers; make good use of euphemism to reject customers;

(5) Good at borrowing external resources;

(6) unite colleagues and be good at cooperation.

4. Psychological quality

(1) outgoing, open and inclusive personality;

(2) Strong psychological tolerance for failures and setbacks;

(3) Unwilling to accept defeat, bear hardships and stand hard work, keep making progress;

(4) Calm-headed, not emotional, and good at flexibility.