What Does a Technical Illustrator Do?

Commercial illustrations draw illustrations for companies or products, and get paid for them. The author gives up ownership of the work, and only retains the right to sign the business.

Business illustration

(Commercially significant works)

There is a fundamental difference between commercial illustrations and paintings. Art paintings can be published or displayed in various media without restriction before they are collected by individuals or institutions, and the authors receive a small percentage of the cost. Commercial illustration can only serve one product or customer. Once the fee is paid, the author renounces the ownership of the work and receives a large proportion of the compensation. This is the same as the final result of art painting collection or auction.

In the field of modern design, commercial illustration is arguably the most expressive, and it has a close blood relationship with painting art. Many expression techniques of commercial illustrations draw on the expression techniques of painting art. The marriage of commercial illustration and digital technology makes the former have made great progress in both the search for the diversity of expression techniques or the depth and breadth of design theme expression, showing a more unique artistic charm and thus more expression. force. Commercial illustration is a promising industry, and it is widely used in advertising,

The development of commercial illustrations has a long history, but seemingly ordinary and simple illustrations have great connotations. From the world's oldest illustration cave

Business illustration has four components:

(1) Advertising commercial illustration

Serving Goods-Must Have Strong

Pencil

There are certain rules for business illustration. It must have the following three elements:

(1) Directly communicate consumer demand

(Two) in line with popular aesthetic taste

(3) Exaggerated and strengthened product characteristics

If you want to have these three points, you must see

1. The basics of commercial illustration modeling

Graphic design deformation principles (flat, simplified, exaggerated, abstract)

Artistic expression of creative ideas (anthropomorphic, humorous, surreal fantasy, suspense stimulation)

2.Drawing of points and lines

Point painting

Line drawing (soft and beautiful lines, oblique lines, uniform thickness lines, hard lines, reinforced lines, trembling lines, thick lines, free lines)

3. Face painting

4. Methods to express texture

5. Light and Shadow

6. Method of expressing space

7. Collage

8. Comprehensive painting and materials

9. Computer digital representation method

IIIustrator

Painter

Photoshop

1.

1. Application in the chart

Product structure exploded view

Biological structure map

Q: What is a commercial illustration? Difference from illustration?

A: Commercial illustration, as its name implies, is illustration of commercial value, which does not belong to the pure art category. A commercial illustration can be defined as a digital work drawn by a company or a product, which is remunerated in connection with it. The author gives up ownership of the work and only retains the right of attribution in commercial transactions. Illustrations are a form of commercial illustration, and others include advertising illustrations, cartoon mascot designs, publication illustrations, and animation film and television game scenes.

Illustrations are images expressed by patterns. In accordance with the principle of unifying aesthetics and practicality, try to make the lines as clear and vivid as possible, and make them easy to produce. Illustration is a language that can be universally used in the world. Its design is usually divided into characters, animals, and product images in commercial applications.

Character image: Illustrations are based on characters, which is easy to match with consumers, because character images can best show the sense of cuteness and intimacy. The imaginative creation space of character images is very large. First, the proportion of shaping is the focus. Life The head-to-body ratio of middle-aged adults is 1: 7 or 1: 7.5, the ratio of children is about 1: 4, and cartoon people often appear in the form of large heads of 1: 2 or 1: 1. Area to reproduce the image look. The facial expression of a character is the overall focus, so it is important to portray the eyes. Second, the use of exaggerated deformation will not make people feel unnatural and uncomfortable, but can make people laugh, make people feel good, the overall image is clearer and more impressive.

Animal images: Animals have a long history as cartoon images. In real life, many animals have become people's pets. These animals are more popular as cartoon images. When creating animal images, we must attach great importance to creativity and focus on the anthropomorphic method of the image. For example, one of the differences between animals and humans has long been the absence of smiles on expressions. However, cartoon images can be used to animate animals with human-like smiles, making animal images humane. Use what you know in your life and your favorite zoo is easy to accept.

Commodity image: It is the expansion of animal anthropomorphization in the field of commodities, and the anthropomorphized products give people a friendly feeling. The personalized shape has a refreshing feeling, thereby deepening people's direct impression of the product. According to the anthropomorphic concept of the product, it is roughly divided into two categories:

The first category is completely anthropomorphic, that is, exaggerated goods, using the characteristics and modeling structure of the goods as anthropomorphic performance.

The second category is semi-anthropomorphic, that is, the addition of hands, feet, and first class that are not related to the product as anthropomorphic characteristic elements.

The above two anthropomorphic shaping methods make the products humane and personalized. Through animation, it emphasizes the characteristics of goods, its actions, and the direct connection between words and goods, and the publicity effect is more obvious.

Illustrators often draw illustrations for graphic designers or directly distribute pictures for media such as magazines and newspapers. They are usually professional illustrators or freelance artists, and have their own subject matter and painting style like photographers. Career sensitivity and desire for new forms and tools has led many of them to use computer graphic design tools to create illustrations. The functions of computer graphics software make their creations more effective, whether they are simple or complicated, and whether the traditional media effects, such as oil painting, watercolor, print style, or endless new changes and new tastes of digital graphics, can be more convenient. Do it faster. Digital photography is the latest development in photography. Photographers use digital cameras to shoot objects or scan traditional positives into a computer through a scanner, then adjust, combine, and create new visual images on the computer screen. Finally, output positive or negative films through a film recorder. This new photography technology completely changed the creative concept of photography's optical imaging, with digital graphics as its core, also known as' 'darkroom-free photography'. It blurs the line between photographers, illustrators, and graphic designers. Today, with talent, you can do all three tasks on the same computer.