What Is the Cum Coupon Method?

The main method of the bonus packaging strategy is to add some items to the package, which arouse the consumer's purchase interest, and sometimes, it can also cause the customer's willingness to repeat the purchase. Such as food with toys, comics, literacy pictures. A coupon is included in the cosmetic package. For example, if you put a pearl in a pearl cream box, a customer can string it into a necklace after buying a certain amount of this product.

Free Packaging Strategy

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The main method of the bonus packaging strategy is to add some items to the package, which arouse the consumer's purchase interest, and sometimes, it can also cause the customer's willingness to repeat the purchase. Such as food with toys, comics, literacy pictures. A coupon is included in the cosmetic package. For example, if you put a pearl in a pearl cream box, a customer can string it into a necklace after buying a certain amount of this product.

Chinese name

Free Packaging Strategy

Main method

Include some items in the package

content include

Gifts in the package, gifts on the package, etc.

Advantages

It is an effective promotion technique

The main method of the bonus packaging strategy is to add some items to the package, which arouse the consumer's purchase interest, and sometimes, it can also cause the customer's willingness to repeat the purchase. Such as food with toys, comics, literacy pictures. A coupon is included in the cosmetic package. For example, if you put a pearl in a pearl cream box, a customer can string it into a necklace after buying a certain amount of this product.

One is that the packaged product itself is a side gift. The gift object is usually a salesperson, which promotes the salesperson to sell more of the company's products.

The other is a gift attached to the package to stimulate consumers' desire to buy. It is important for modern marketing

The contents of the package gift include the package gift, the package gift, the package gift, and the available package. These are the package promotion methods and are particularly effective in motivating consumers to try to buy. Most consumer products can choose this type of promotion to match the product characteristics at the right time. For example: Cosmetics companies who purchase cosmetics for a certain amount will receive exquisite cosmetic bags; buy different-priced suits to enjoy different gifts; those who buy the highest price will receive a boutique shirt; children who visit KFC will receive Exquisite children's toys and more.

The reason why such packaging promotions are widely used is to stimulate consumer purchase desire on the spot. When consumers are ready to buy a certain brand in front of the shelves, this kind of package promotion is very easy to attract consumers to transfer brands. It also encourages customers to switch to larger, more expensive items.

Included in the package . This method puts the gift in the product package. Such gifts are usually smaller in size and value. The package comes with gifts often used in health products, beauty products and general foods.

Comes on the package . In this method, the gift is attached to the product or the product packaging and placed outside the packaging. There are many types of gifts on the package, such as bundling gifts with rubber bands or tapes, or packaging with transparent moldings, such as those for milk sold in supermarkets; discount coupons are also printed on boxes or cartons. Consumers can cut it out for use. If you want the promotion effect to be better on the package, the gift should be related to the product as much as possible, such as buying a razor to send cream, buying coffee to get a coffee cup, etc., which will easily cause consumers to buy interest.

Comes with the package . This kind of gift is often given to customers when they shop at retail outlets. Free gifts can be placed near the product, so consumers can take it with them when shopping.

Available packaging . This is another form of packaging bonus. The product is usually contained in a container of artistic or practical value. When the product is used up, the container can be used for other purposes. This kind of gift is quite common in medicine, health products and beverage products. The most commonly used one is plastic or iron container. For example, a certain liquor brand product that is drunk in some hotels can be made into an ashtray and presented to customers after the outer packaging is opened. Although the gift is not big, it is impressive. A certain brand of beer has a promotional activity. The bottle caps of four bottles of beer can be used to make an exquisite motorcycle model, and it is produced on the spot. Customers get the model and pay great attention to the production process.

advantage:

1. If you have a good gift, it is an effective promotion technique.

2. It is very eye-catching and can give consumers immediate stimulation.

3. It is difficult for competitors to imitate immediately.

Disadvantages:

1. Choosing a good gift requires a clear understanding of the needs of consumers, and it is very difficult to do a careful investigation.

2. If the packaging with gifts is not easy to display, it will not be welcome in retail stores and stores.

3. The packaging of premium items usually requires manufacturers to add additional manufacturing and packaging processes, which is more complicated.

4. The package with gifts is not as popular as the incentive of preferential packaging or money. When consumers have such or similar gifts, the role of gifts is no longer.

Coupon package promotion is to attach or print one or more coupons on or inside the package to encourage consumers to purchase the product again.

Advantages of coupon packaging:

1. With coupon package is a cheap way to distribute coupons.

2. It is an effective method to stimulate consumers to continuously purchase the product.

3. Before consumers use the coupon to purchase, the input cost is small.

4. Most brands are very applicable.

Disadvantages of coupon packaging:

1. Packages with coupons are a delayed benefit for consumers, so they reduce the incentive to purchase immediately (although packaged coupons that can be recycled immediately can alleviate this weakness, there are manufacturing difficulties and consumption I don't yet understand this idea).

2. Lack of appeal to consumers who have little or no coupons.

3. Channels are usually not interested in coupons.

4. Misunderstanding the use of coupons will increase costs.

5. A large number of packages with coupons may enable recipients to collect coupons.

6. For some brands, it is difficult to attach coupons to the package.