What Is a Package Insert?

Packaging instructions are an important part of packaging, and it plays a major role in promoting product efficacy, gaining consumer understanding, and directing people to consume correctly. Especially after the market widely adopted the unmanned sales method, the packaging instructions played the role of a silent salesman.

package instruction

(1) Product efficacy. A product, especially a new product, has what effect it can meet what consumers need. Consumers do not necessarily know very well. They are generally cautious about products, especially unfamiliar products, and they do not accept them easily. Without a special efficacy statement, it will be difficult for people to accept. Efficacy descriptions can include product raw materials, processing methods, and product characteristics.

(2) How to use it. For many products, its effectiveness can be brought into play only when used correctly, and consumers' needs can be met; on the other hand, if used improperly, it will produce a lot of negative effects, which affects the satisfaction of consumer demand on the one hand It also affected the market reputation of the product. Therefore, the product packaging should fully explain the requirements, procedures, precautions, safety measures, storage and maintenance requirements of the product.

(3) Product services. Many products are supplemented with sales services such as quality assurance, installation and maintenance, and return methods. In order to allow consumers to fully enjoy these service items, it is also to strengthen the product features of the enterprise and win more customers. The product packaging should also be marked . Its main content can be the types, conditions, deadlines and locations of such services that consumers can enjoy.

(1) Text description. Text description is one of the most common forms of description. It is clear, accurate, complex, and simple to make. However, text descriptions have certain limitations. For example, markets that use different texts have language barriers. Therefore, many packaging instructions use more than two text descriptions.

(2) Pattern description. Some products may be too cumbersome to use word descriptions, and consumers may not be able to translate words into their own behavior. Some consumers with low cultural literacy or foreign consumers also have language barriers to word descriptions. Therefore, many products use the form of pattern description. Compared with text, the pattern description is vivid and without language barrier. However, the pattern description is generally not suitable for products that are cumbersome or require strict use.

(3) Text and pattern description. Because the use of text or pattern descriptions alone has certain limitations, these two forms can also be combined together; or certain icons can be added to certain text descriptions to make it easier for consumers to understand the true meaning of the text; Or put simple text in the pattern to make the icon more complete. This is an ideal form of packing instructions!