What Are Internet Ethics?

The so-called network morality refers to the norms of behavior based on the standards of good and evil, evaluating people's online behavior through social public opinion, inner convictions, and traditional habits, and regulating the relationship between people and society on the Internet.

Cyber ethics

The so-called network morality refers to the norms of behavior based on the standards of good and evil, evaluating people's online behavior through social public opinion, inner convictions, and traditional habits, and regulating the relationship between people and society on the Internet.

Network morality is the product of the times. In line with the information network, human beings face new moral requirements and choices, and network morality emerges at the historic moment. Network morality is the behavioral rule of human-to-human and human-to-crowd relations. It is a norm for people's behavior in a certain social background. It gives people motivation or behavior standards for judging good and evil.

Chinese name

Cyber ethics

Foreign name

Network moral

The basic principle

Integrity, security, openness, fairness, and justice

Consideration principle

The principle of universality, compatibility and reciprocity

As a practical spirit, network morality is a value system composed of people's conscious attitudes to the network, online behavior norms, and evaluation choices. It is also a criterion used to correctly handle and regulate the social relationship and order of the network. The purpose of network morality is to creatively improve social relations and itself in accordance with the law of goodness. In addition to regulating people's network behavior, their social needs also need to improve and develop their own inner spirit.

"Network society" life is a special kind of social life. It is its particularity that determines that the morals in "network society" life have new characteristics and development trends that are different from those in real social life.

The "Internet pusher" manipulated public opinion, and who did it entertain in the end?

In this era of constant media innovation, in this e-commerce industry where my research is passionate, there is now a crisis of trust in my professional ethics. These eight years of online life have allowed me to experience firsthand the rapid development of the Internet and the chaos of the market! Recently, I often see the pronoun "Internet pushing hands". I am surprised that whether the Internet pushing hands push the society forward or create social turbidity. They create public opinion to provoke the endurance of Internet users. They have been diving in the community for a long time. With their knowledge of Internet users, they can play with everyone in the palm of their hands. They have created many stories that are out of nothing and have become hot news. Become an Internet star in a blink of an eye. Is "Internet Pusher" a speculator? Or folk scouts?

You can think of them as network scouts, they are public opinion operators, and even omnipotent news creators. I do nt think they have any control over the entertainment industry. The actual entertainment industry also needs to package, fiction, and hype it. This is not fundamentally different from the form of the network. It's nothing more than some lunatic guides, fools acting, and then showing them to us. But network star-making is faster than reality. The cost of fame is low and the efficiency is high, I really want to know how much these Internet celebrities have.

The stars in the network and the stars in film and television, the scouts in the network and the scouts in film and television, the pushers in the network and the agents in the film and television. How should we measure their differences and capabilities! They are the dominant party, the public opinion party, and the controlling party. No matter what they are directing is real or fiction, all of us are the direct victims. If these fictions, hype, and exaggerations of the entertainment industry are extended to government, journalism, society, and education, then this moral bottom line will become more and more off track! It is a time of rapid changes in the Internet. We can guide it to change in some aspects, but what can we not predict and imagine? If it has been exceeded in the development process, Raised the moral bottom line. A more serious problem? I dare not continue to imagine ...

I remember in an interview with a well-known Internet pusher that he mentioned that some government officials asked them to package rights and protect their rights. I remember at the time he said that the hype could be an individual or a business, but he would not be involved in rights protection. But in the face of power and interests, how long can this bottom line be maintained. Will it be affected in other ways?

Now the well-known Internet promoters have realized that the entertaining hype is a good start. They have transformed into commerciality and directly entered the economic track of social development. They now control the lifeblood between consumers and businesses. Has evolved from the original network promoters to network public relations planners.

The planner should be an innovator with rich economic ideas in the new era. It is not the net worms of the diving forum for many years, or the promoters of the success of speculation on civilians. They should be the engines of customers and markets. He has keen thinking and wisdom, market analysis, mastery of customers, connection to this, good professional ethics, and can use economic management, business planning theory and various practical methods to provide innovative services to economic organizations and Professionals who have achieved significant performance.

Let's talk about the news hype in the network push. News is a timely and authentic report and follow-up, and when it has a very strong purpose, 'news' has evolved into malicious hype. It is only for news events to attract the public's attention. Get a lot of clicks, reprints, interactions Crowd and network coverage. They only know that they will strengthen the hype and keep the netizens' mood high. They only stare at the public opinion and the public's eyeballs. After gaining great attention and gorgeous appearance, will it be a flash in the pan?

Aiming at internet star-making, we can achieve the fame of the internet with the hype. But for enterprises, I hope that network promoters can practice more internal skills, and never put product quality, management requirements, and service concepts aside. As a junior, Yu Han only wanted to mention one point sincerely: The planning plan for the enterprise must avoid blind speculation, which will inevitably affect the stability of brand development. Don't violate the basic principles of society and bring negative effects to society. Don't violate the audience's "right to know" as consumers, and endanger the economic interests of the general public. Don't create too many false "three emotions" incidents, deceiving the emotions and consciences of netizens will make this network look desolate. It will also endanger your own survival and exacerbate the crisis of trust in this society.