What Is a Consumer-To-Consumer Website?

Internet consumers refer to the consumer groups who use the Internet to conduct consumption and shopping activities in the e-commerce market. Consumers use the Internet as a tool to fulfill their own needs.

Online consumer

Internet consumers refer to the consumer groups who use the Internet to conduct consumption and shopping activities in the e-commerce market. Consumers use the Internet as a tool to fulfill their own needs.

Young and middle-aged consumers, especially young consumers, make up the absolute proportion of those who use the Internet. China s current netizens under the age of 30 account for 60%, and by occupation, students account for 30%. Therefore, online marketing must target young and middle-aged consumers. The latest survey results show that women account for 30.44% of Internet users. However, experts believe that in the future, the number of female online shoppers will gradually increase, gradually surpassing the number of men, and they will begin to dominate the online shopping market.

Chinese name

Online consumer

Foreign name

Network consumer

Classification

Simple type, surfing type, access type, etc.

Features

Young consumer market

Internet consumers are nothing more than the following six categories: simple, surfing, access, bargaining, regular and sports.

1. Simple customers need convenient and direct online shopping. They spend only 7 hours per month online, but they make up half of the online transactions. Retailers must provide real convenience to this type of people and make them feel that buying goods on your website will save more time. To meet the needs of such people, we must first ensure that the ordering and payment system is secure and convenient, and it is best to have an interface for purchasing advice. In addition, providing an easy-to-search product database is an important way to keep customers loyal.

2. Surfing customers account for 8% of common netizens, but they spend 32% of their time online, and they visit webpages 4 times more than other netizens. Surfing netizens are interested in frequently updated websites with innovative design features.

3. Access-type netizens are new to the net, accounting for 36%. They rarely shop and prefer to chat online and send free greeting cards. Companies with well-known traditional brands should pay enough attention to this group, because newbies on the Internet are more willing to trust the brands they are familiar with in life. In addition, these consumers are not very experienced in surfing the Internet. Generally, they will be more interested in the introduction of the webpage, answers to common questions, terminology, and site structure.

4. The other 8% are negotiators. They have an instinct to buy cheap goods.

The purchasing behavior of online consumers is an important factor affecting online marketing. Understand the types of purchases made by online consumers,

Young consumer market

Rockstar records, game software, and sporting goods that young people like are all popular products on the Internet. This type of market is currently the most crowded place in the online market, and it is also the most promising market for merchants.

Occupational market with higher cultural standards

The latest survey shows that 70% of Internet users in China have received higher education (junior college or above). There are certain reasons for this: on the one hand, in order to reduce the cost of surfing the Internet, those who need to access the Internet have the ability to read quickly and are familiar with computer operations; Therefore, teachers, students, science and technology personnel and government officials have a higher proportion of surfing the Internet. Because of this, computer software, hardware, books and other products sell well in online marketing.

Low- and middle-income market

The survey shows that the per capita income of users is below 1500 yuan, accounting for 57% of the total number of users, and the income level is below middle. 72.53% of Internet users can accept online fees not exceeding 200 yuan per month. With the popularity of home computers, more and more users choose to go online at home, which accounts for 60.27% of the total number of users. As the cost of surfing the Internet is relatively expensive, the average user is more sensitive to the cost of surfing the Internet. The cost of surfing the Internet accounts for 63.37% at his own expense. When users go online every week

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1. Product characteristics

First, because the online market is different from the traditional market, online consumers have different consumer demand characteristics than the traditional market, so not all products are suitable for online sales and development.

1. Pay attention to identifying whether the website meets the red shield logo with legal filing, so as to identify the true identity of the online operator, and do not rely on the name of the operator on the webpage to determine its authenticity;

2. Do not conduct transactions with websites that do not provide sufficient identification and identification information (registered name, name of person in charge, address, telephone);

3. Properly save transaction related records after online transactions, so that they can be verified when they are infringed;

4. Be extra careful about information such as soliciting investment and making money plans or getting rich quick schemes as friends on the Internet or via e-mail. Don't trust any free gifts or notification of winning big prizes and pay any fees;

5. Parents should be concerned and accompany the children in online transaction shopping activities, prevent children from being deceived or make transactions beyond their ability, and avoid children's access to goods that affect the development of physical and mental health;

6. If the price of the product of the website or online advertisement is too different from the market or obviously unreasonable, you should first understand the principle of return and exchange of the website and the total amount paid before deciding whether to purchase;