How Do I Choose the Best Pricing Strategy and Tactics?
The so-called product selection pricing strategy refers to the provision of multiple motions for customers to choose from when purchasing related products, in order to encourage customers to buy more products.
Choose a product pricing strategy
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- Choose a product pricing strategy
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- Select a product pricing strategy
- Nature
- Marketing strategy
- Features
- Multiple price motions
- The so-called product selection pricing strategy refers to the provision of multiple motions for customers to choose from when purchasing related products, in order to encourage customers to buy more products.
- When using the selection product pricing strategy, the sum of the prices when several products are purchased individually is greater than the price of the same products, which is actually a profit-making strategy that encourages consumers to buy more products.
- For example: the sale of computers and printers, there can be three combinations and the corresponding price customer choice:
- (1) Only buy computers, 10,000 yuan each;
- (2) Only buy printers, 8,000 yuan each;
- (3) Computer and printer are bought together, 17,000 yuan per set.
- Obviously, the above pricing encourages customers to buy computers with printers.
- The purpose of encouraging customers to buy more is to make a profit. However, if customers are willing to buy less, they should also create possible conditions for them. If you do that, you can attract customers and make a profit.
- For example, in order to win customers, a small American airline, "People's Express", introduced a new strategy to separate flight costs, meals on board, and checked baggage costs. In this way, passengers can buy a round-trip ticket from New York to London for $ 99 if they do not dine in the plane and check-in luggage. This strategy has made the "People's Express" airline customers profitable. The reason for the success of this company is that many people in the United States fly on their own planes, and they are not interested in the expensive food and beverages provided "free of charge" on the plane; at the same time, many people only carry small luggage and do not check The need for luggage. The "People's Express" airline introduced this new move to cater to the needs of this group of passengers and was therefore very popular.