What Are Affiliates Programs?

Member management is a business that cannot be ignored in the enterprise information management system. Member management includes membership acquisition, qualified member management, membership rewards (represented in the process of member management or customer relationship management) and benefits (represented in the process of sales and consumption), member analysis and maintenance (represented in data mining analysis of customer relationship management) in).

Member Management

This entry lacks an overview map . Supplementing related content makes the entry more complete and can be upgraded quickly. Come on!

Member management is

Affiliate marketing is actually

"The internet

Member management is to manage the basic information, consumption, points, stored value, promotions and preferential policies of corporate members through information management to achieve a good relationship between merchants and customers at any time, so that customers

1. Membership acquisition: according to the enterprise

In the 30 years of reform and opening up, various undertakings of the country and society have made great progress. In this tide of market economy, the consumption and thinking modes of the people have also changed accordingly. The intensification of market competition and the enhancement of people's consumption awareness have also brought some management difficulties to some businesses. Only by constantly exploring and finding new methods can we win more customers and gain more market share.

After years of exploration, people have discovered that the cost of attracting a new customer is about 5 times that of retaining an existing customer. So the concept of membership began to rise in major business areas.

In order to do a good job of membership management, a membership management system has also emerged. Through the member management system, companies can record the information of all member customers, understand the user's hobbies, consumption characteristics, intentions, etc .; at the same time, provide customers with high-quality

There are many forms of online alliances that have gone beyond the online sales model and achieved significant results in many areas. For example, some technologies based on content-targeted keyword advertising are a way to use the online membership model to expand the advertising space and integrate keywords Advertising is placed on content-affiliated affiliate websites. There is also a new and efficient multi-site advertising method, that is, the same advertiser advertises on many affiliate websites at the same time, and pays according to a certain effect of the user s viewing through the affiliate website ads Fees, which greatly facilitates advertisers in placing and managing online ads.

Member marketing in the era of e-commerce is based on the electronic management of membership. With the large amount of information on electronic membership cards, the need for merchants to make cards, and the need for customers to bring cards, the advantages of traditional membership cards have gradually begun to become electronic members. Card transformation. With the introduction of electronic membership cards in China, companies have paid more and more attention to member management, and many management softwares have begun to provide this service to help companies improve member management efficiency and reduce member management costs.

Member management is the specific implementation process of member marketing, which includes the establishment of corporate member database, analysis and mining of member data, classification and real-time update, point issuance and exchange, member exchange and sharing among members, and secondary marketing of members.

A set of data reports from Mckinsey

· Customer loyalty can not only bring high profits, but also reduce marketing costs.

· Keeping one consumer's marketing expenses only 1 / 5th of attracting a new consumer;

· A 50% chance of selling to an existing customer and a 15% chance of selling a product to a new customer;

· Customer loyalty fell by 5% and corporate profits fell by 25%;

· Increasing the annual customer relationship retention rate by 5 percentage points may increase profits by 85%;

60% of the company's new customers come from referrals from existing customers;