What Are Exhibitors?

Exhibitor (anchorexhibitor) exhibition industry term refers to a specific group that uses a fixed exhibition area for direct information exchange during the exhibition. It is one of the main bodies of the exhibition, and professional visitors are the lifeblood of exhibition success.

Exhibitors

Judging from the decision-making process, exhibitors are divided into three types: rational, popular, and experimental. ^[1]

Exhibitors' decision-making is mainly a process of weighing and evaluating the five indicators of the organizer, professional visitors, fellow exhibitors, location, and external factors.The organizer's reputation, transportation, and exhibition area are the decisions of the exhibitors. The three most important factors. ^[1]

At present, the convention and exhibition industry, as a new economic form of the tertiary industry, has become a new growth point for the national economy of many developed countries in the world. However, in China, the convention and exhibition industry is still in the development stage, and the convention and exhibition marketing has only begun. Therefore, in order to develop the convention and exhibition industry, it is necessary to thoroughly explore the theory of convention and exhibition marketing, strengthen exchanges and cooperation with convention and exhibition developed countries, improve the level of China's convention and exhibition marketing practice, speed up the training of convention and exhibition marketing talents, and ensure that the convention and exhibition industry and exhibition marketing in China are healthy and orderly. Good and fast development. ^[7]