What Are the Different Types of Fallacy in Advertising?

Fallacy, as a mistake in thinking, not only involves every field of empirical science and theoretical science, but also exists in all aspects of people's daily life and scientific research. Therefore, it is necessary to carry out systematic research on the problem of error.

Fallacy theory

Right!

Fallacy, as a mistake in thinking, involves more than just

So-called

Fallacies fall into two categories: formal fallacy and non-formal fallacy. ^[3]

A related fallacy is that the arguments and arguments of the argument are psychologically related, not logically related. The correct argument should be based on the logic of the argument and the topic, that is, the argument logically supports the argument, and the argument can logically lead to the truth of the argument. In a related fallacy, the demonstrator uses the function of language to express emotions, using words to arouse people's psychological fear, hostility, compassion or enthusiasm, and entice people to accept their arguments. Relevant fallacies are mainly manifested in appeals to power, person, authority, ignorance, compassion, and others.

Language is a tool of thinking and an important communication tool for human beings. It has the functions of transmitting information, exchanging ideas, expressing feelings, influencing attitudes, giving instructions, and guiding behaviors. To play the function of language smoothly and achieve successful communication, we should make language clear and clear, and avoid various ambiguities. Violation of the principle of linguistic clarity will lead to various ambiguous errors.

The arguments for correct and ideal degradation should adequately support the thesis. The fallacy of insufficient arguments refers to the false proof that the thesis cannot be established due to the lack of full support of the arguments.

(1) Fallacy Theory (1) Mean

Refers to a false argument that leads to a general conclusion based on the illusion of an average.

For example, "Since this river is only 0.5 meters deep, it is impossible to drown a 1.7 tall person", the "average" error is made. Because this is the case on average, not every case is the case.

(2) Fallacy theory (2) data is incomparable

Refers to an error comparison argument using two incomparable figures. For example, during the US war with Spain, the United States Navy emphasized that "the mortality rate of the Navy is lower than that of New Yorkers." The death rate of New Yorkers is 16 per 1,000 people. The death rate is only 9 per 1,000 people, so: advertising is encouraged to join the Navy. However, the figures of 16 people per job and only 9 people per 1,000 people are incomparable, and there is a clear difference between the two. Because naval soldiers are strong young people who have been selected through physical examinations, there are many infants, old people, and various patients among New Yorkers. To correctly compare the mortality rates of the Navy and ordinary citizens during wartime, sampling with the same conditions should be selected, that is, the same age and health data as the Navy soldiers are selected among New York citizens, so as to draw correct conclusions.