What is a Business Coach?

Business model coaching is the application of corporate coaching technology in the field of business models. It is the use of corporate coaching technology to help entrepreneurs eliminate blind spots, change inertial thinking, and discover more possibilities to find the best business model behavior. process. "Coach" is both a verb and a noun here. When the verb is spoken, it refers to the action and behavior of "implementing the coach"; when the noun is spoken, it refers to the role to perform the action and behavior, of course, it can also be a profession or industry.

Business Model Coach

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Business model coaching is the extension and application of corporate coaching technology in the field of business model.

Enterprise coaching technology originated in the United States in the 1990s. It transplanted sports coaches' training methods to enterprises and quickly developed into a European and American enterprise training technology. Many international companies such as Boeing, McDonald's, and BP Petroleum have trained their teams with this emerging technology. According to a survey published by U.S. News and World, coaching is the field with the highest voices and fastest growth among consultants. ^[1]

Innovative and systematic business thinking is the foundation of business model creation and the fundamental premise of business model reconstruction. Only by using divergent and creative thinking modes, beyond the limitations of experience and behavior, and weakening subjective judgments, can we break the blind zone, eliminate the fog, discover the truth of things, discover the potential needs of customers, the essential characteristics of the industry, and the true profit zone of the industry chain. In order to identify real business opportunities and correct strategic positioning and value proposition, it is also possible to truly understand the pain points of the industry, unite stakeholders, form the best transaction structure, and jointly create value for customers and realize their own value proposition. Only in this way can we find the best profit model, get the maximum benefit with the minimum investment, and finally maximize the enterprise value.

The coach of the business model believes that the entrepreneur is essentially capable of seeing and solving all of the above problems, but the real situation is the opposite. This aspect is due to the lack of knowledge, tools, and experience, and more importantly, inertial thinking, blind thinking, subjective thinking, and empirical thinking hinder their insight into the truth and judgment of opportunities. The result is that they cannot jump out of the box, always in the original. It is even more impossible to discover and create the best business model in some models.

The role of business model coaching is mainly to use a set of internationally mature coaching tools, coaching techniques and coaching methods to change the thinking mode, mental mode and neural mode of entrepreneurs, and lead them to open a fan that has never been opened. Door, constantly discovering various "new continents" that they have never seen before, bringing thinking closer to the truth. In the process, let them find the "golden key" to solving the problem.

1.Teach the knowledge, principles and methods of business models, let them know the changes in the world and future trends, and have a sober consciousness about their own situation and the various relationships around them.

2.Using a set of scientific and rigorous coaching techniques and coaching tools, through 128 sets of motivational dialogues, open up the blind spots of the minds of entrepreneurs, guide them through the sea, see the iceberg below, insight into the truth of the matter, and discover the various aspects of business models This possibility and support their business models that ultimately create maximum value.

3. Test and evaluate the business model with professional business model tools to help entrepreneurs fully optimize their value proposition, value structure, value allocation and value maintenance capabilities, and finally realize the effect of doubling profits through value transmission.

Business model training is to train the trainer to impart the theory and knowledge of the business model to the entrepreneur; business model consultant is the consultant to output the business model plan and personal experience to the entrepreneur. From the perspective of entrepreneurs' needs for business models, the above two forms have their inherent disadvantages: the theory and knowledge obtained in training are generalized experience summaries, which may not be consistent with the actual situation of the enterprise; the consulting solutions provided by consultants are also It only comes from the personal judgment and professional experience of the consultant, which leads to the relatively weak operation of the solution. Business model coaching is based on the principles, tools, and working methods of corporate coaching technology. It fundamentally changes the mental model and thinking mode of entrepreneurs. With the support of the entire process of coaching, entrepreneurs can find out how to create and reproduce business models. To build a variety of possibilities, and ultimately build a business model that suits you best. Because this best model is under the guidance and support of coaches, entrepreneurs discover and create on their own, so they will be more grounded, more in line with the characteristics of the enterprise industry and the nature of the enterprise, and therefore more operational and sustainable.

Although business model coaches will use training methods to impart relevant knowledge and wisdom, and will also use consultant methods to help entrepreneurs improve solutions, coaching techniques and methods are the dominant and core technology of the coaching process and run through the entire process. Always.

Business model coaches, like management coaches, are both methodologies and tool systems that use coaching techniques to solve business problems. However, the management coach mainly solves the problem of the management model of the enterprise. It focuses on the improvement of internal management efficiency such as the company's goal execution, organizational collaboration, talent development, management efficiency, and risk management and control, mainly to solve the internal management problems of the enterprise. ^[2]