What is community marketing?

Community Marketing is a strategy that is used to create continuous connections with and between and between existing customers. The methods used in this approach tend to be somewhat non -invasive and much depend on the willingness of customers to participate. Although this type of marketing does not have the primary goal of acquiring new customers, created connections often lead to orally satisfied customers who in turn create the influx of other clients. Community marketing can also be useful in terms of creating interest among current clients for other products offered by the seller, often based on the experience of other clients who use these different products.

While there are several models for social marketing with common use, most of these strategies have the same set of common goals for a marketing campaign. Ideally, this process will enable the relationship between the supplier and the customer to deepen to increase the Loyalty customer's degree. At the same time, this increased road also allows the seller to identify possibleThe customer's needs and introduce this customer other items in the product line that may be interesting. In the best case, this effort not only increases the stability of the supplier, but also provides a measurable benefit to the customer.

different approaches to community marketing are usually divided into two different categories. One approach is known as ecological community marketing. The organic approach includes the creation of an interacting network among customers without a supplier intervention. For example, one or two XYZ customers can choose to set up a notice board or a discussion forum concerning the products and services offered by this company. Other customers and anyone else who are interested in learning more about XYZ CAN join the forum, ask questions, share experiences and generally educate what the company offers.

Community Marketing may also take the form of sponsoredmarketing efforts. In this scenario, the seller headed and oversees the process. This may take the form of creating a forum that is hosted on the supplier's website and is open to customers and other parties to join. Here the company actively manages the use of the forum and offers official answers to questions, comments or concerns that the forum members can publish.

In all their forms, community marketing is about creating and maintaining relationships that ultimately benefit all participants. Customers who feel appreciated are more likely to be loyal, and they will become advocates of the company. The company, in turn, is provided with invaluable feedback on how customers feel about different products, and the way their questions and fears are addressed. As a tool for strengthening the position of the company, the approach of this type easily helps to distinguish sellers from other companies that are somewhat impersonal and distanced from their customer base.