What Is a Competitive Structure?
The competitive structure refers to changes in the strength of market competitors. Unlike factors such as quality, variety, and price, which can be controlled by the enterprise itself.
Competitive structure
Right!
- Chinese name
- Competitive structure
- Nature
- Changes in market competitor power
- Object
- market competition
- Field
- economic
- The competitive structure refers to changes in the strength of market competitors. Unlike factors such as quality, variety, and price, which can be controlled by the enterprise itself.
- The market competition structure mainly includes five aspects.
- The first is the national development of industrial deployment and productivity distribution.
- The second is the impact of scientific and technological progress on the development of new products, new materials and new processes.
- The third is the status of enterprises in the same industry. Such as enterprise scale, production capacity, product direction, technology level and sales potential.
- The fourth is the business strategy of enterprises in the same industry. Such as pricing, sales outlets, sales service methods, etc.
- Fifth, the inherent and appearance quality of competing products.
- The salesman should understand the market competition structure and the environment and status of the enterprise in the competition through extensive investigations in order to take corresponding measures to improve the competitiveness.
- The competitive structure is a factor of market competition, that is, an objective factor that affects competitiveness. The factors that affect competitiveness can be divided into two aspects: subjective factors and objective factors. Subjective factors are the market's controllable factors, that is, quality, variety, and price. The objective factor is the market competition structure, which includes the national development industry's deployment and productivity layout, the impact of scientific and technological progress on the development of new products, new materials, and new processes, the status of enterprises in the same industry, the marketing strategies adopted by enterprises in the same industry, and competition. Product characteristics and other five aspects. By investigating the market competition structure, companies can take targeted competition measures to improve their competitiveness.