What Is a Hypermarket?

Hypermarket GMS (General Merchandise Store), which is a large comprehensive supermarket.

Hypermarket

GMS (General Merchandise Store), large

The so-called hypermarket is simply that 10,000 kinds of goods are sold at low prices.

The operation of hypermarket stores is different from daily grocery stores, convenience stores, supermarkets (including fresh supermarkets), bazaar wholesale markets or department stores and warehouse-type shopping malls.

Hypermarket stores are another type of retail system in the circulation industry, and they should have the highest operating standards in terms of quantity and quality, and low prices.

The impact of hypermarkets on social commerce includes the introduction of new retail formats: the retail industry encompasses everything, including retail stores, specialty stores, department stores, supermarkets, hypermarkets, wholesale, and warehousing.

The hypermarket's target customers are housewives. Hypermarkets have adopted a strategy of low prices, limited services and self-services, which allow consumers to buy daily necessities, fresh food, packaged frozen foods, etc. more leisurely.

The hypermarket environment is generally bright and tidy, but not luxurious, close to residential areas, there will be a group of stable consumer customers.