What is the unique sales proposal?
as consumers buy for any type of service or product, they will probably face many competitive possibilities. Since there may be many products to meet the consumer's requirement, marketing and advertising experts develop the concept of a unique sales design (USP). In short, it is a method for the market of your product or service in a way that differs from marketing strategies of other competitors, in the hope that a unique sales proposal will encourage people to buy your product or service for the way it is sold. Reeves not only mined this term, but also mentioned the type of advertising and marketing that this term represents. His ads relied primarily on the slogans that were catchy and hopefully remembered when consumers were looking for advertised products. All advertising were aimed at demonstrating superiority or remembering advertised products. Reeves took part in a number of campaigns, including campaigns for Anacin®, famousM&S, "Melt in your mouth not in your hands", and in 1952 in the US presidential election in 1952 successfully "sold" presidential candidate Dwight Eisenhower.
The basic concept of a unique sales design focuses on things such as slogans, packaging and brand recognition. Since many products and services relate to the equivalent, traders have to look for ways to "pack" or advertise a product that represents in a unique way, one most convincing to the public at Reeves's work on a unique sales proposal, dominates several ideas: penetration, move, volatility and consistency.
penetration is achieved when people remember the message of a particular advertiser when the shop. If you have ever handed over the product in the store and remember the product or other ads as you go through it, the probability of buyingThe product increases. Use of use is a difference, expressed as a percentage, among people who buy a product or service after hearing advertising, and those who choose to have a product without hearing or viewing ads. Tugging the use can determine the success of a unique sales proposal. Some ads can create negative reactions, so people are more likely to buy a product if they haven't seen ads for it.
volatility is a concept that consumers cannot remember advertising or campaigns. Some remain unforgettable, but many of us forget most of the ads if they don't send continuously. For Reeves, this meant that you could achieve greater penetration by maintaining advertising campaigns. As soon as the advertisements stop after a while, the limited advantage may be derived from the fact that it once advertised the product. You need to keep the product in the forefront of the consumer's mind to keep them loyal to the product.
Related conceptT against volatility is the question of consistency in the USP strategy. Although you may want to pull ads that create a negative turn use, if you change too much, you will probably lose customers. Each time by presenting a product or service with the same basic news, you can achieve greater penetration, although some advertising advertising today claims that the idea of consistency lacks strong factual evidence that change of message, volatility or penetration.
In a unique sales proposal, advertising usually moves to two options: comparing a product with other similar products that demonstrate its superiority, or using slogans to help penetrate. You can look at several different examples of how it works in recent marketing. At the end of 2000, Apple® began the "PC and Mac" comic, when the comic book John Hodgman plays "PC". While Hodgman expressed his trouble with being a PC, actor Mac, Justin Long, ran about how simpleHe was "Mac" and sympathized with PC (Hodgman) problems.
slogans are another means to create a USP. The idea that "Red Bull gives you wings" or that Olay oil provides "younger looking skin" sloganizes the benefits of these products. Skittles® Candy "Taste the Rainbow", or that you "want to be pepper", from Dr. Pepper®, can stick to your mind, resulting in a higher consumer value and more likely to buy it.