What Is a Project Scenario?

Project planning is a constructive and logical thinking process. In this process, the overall purpose is to summarize all decisions that may affect decision-making, play a guiding and controlling role in the future, and ultimately achieve the program goals. It is an emerging planning science that targets specific project activities and reflects large-scale planning activities that are utilitarian, social, creative, time-effective, and forward-looking.

Project planning

The main activities in the project planning phase include: determining project goals and scope; defining project phases and milestones; estimating project size, cost, time, and resources; establishing a project organizational structure; decomposing the project work structure; identifying project risks; and formulating a comprehensive project plan. A project plan is the foundation that provides the execution and control of project activities to fulfill commitments to project clients. Project planning is generally formulated after the requirements are clarified. Project planning is a comprehensive planning of the project and its output is the "project comprehensive plan".

In many projects that the author has experienced or supervised, I found a rule that the project manager who masters the project plan will be in place in the management of the project. Without mastering the project plan or the project where the project plan is not in place, our project often has many accidents. Project management is often more chaotic. The project plan is to help our project manager to clarify the relationship between the process of the project and the activities of various organizations. Only by knowing these, can our project be managed, otherwise we cannot talk about project management, we can only say that we are managing the project , But it has not been clarified yet, the result is that nothing is in place.

Sports and project planning

The relationship between sports and human beings is getting closer and closer. The more the society develops, the higher the level of sports development.

The development of sports has promoted the development of many aspects of society.

First of all, it improves the physical fitness of people, thereby promoting the physical health of the entire society;

Secondly, it promoted the process of urban modernization. In order to ensure the smooth development of the event, the cities or countries hosting sports events will naturally strengthen urban construction, improve traffic conditions, improve service levels, and to some extent promote the process of urban modernization;

Third Sports has also accelerated the application of high technology. The game machinery and event records in sports are all integrated into the development of high technology such as computers.

With the process of marketization, sports has become a strong company in the tertiary industry. In the 1990s, when the economic environment deteriorated, sports turned up. Sports has become an industry that has effectively promoted the development of the market economy. The sports industry is not only directly related to the production and sales of sports equipment and equipment, but also includes sports performances, sports facilities construction, and sports activities. It is the added value generated by sports by the various labor services provided by sports itself.

According to the Harvard Business Management Series, "Planning is a procedure, which is essentially a rational act using brain power." Planning is based on the development of human practice and the driving force of human intelligent creation. The gradual development of practical activities and the transcendence of intelligence level have directly developed the level of social development. The progress of productive forces promotes the development of society. At the same time, the development of society inevitably requires the development of planning, and the development of planning relies on the improvement of human intelligent creation. The higher. It can be seen that the development of society has created the history of planning. Planning is an inevitable product of the civilization of social development. It will inevitably enter the stage of scientific planning with the development of human civilization.

Project planning is an emerging planning science that takes specific project activities as the object and reflects certain utilitarian, social, creative, and time-effective large-scale planning activities.

Project research

Project investigation refers to the process of systematically collecting, analyzing and reporting relevant project information in a certain marketing environment.

For project planning to make correct decisions, marketing research must be conducted to accurately and timely grasp market conditions, so that decisions are established on a solid and reliable basis. Only through scientific project investigation can we reduce the uncertainty of the project, make market decisions more base, and reduce the risk of project planning. On the other hand, during the implementation of the project planning, we can check the implementation of the decision through investigation and timely Finding errors in decision-making and changes in external conditions serve as feedback information and provide a new basis for further adjustment and modification of decision-making programs.

Project market segmentation and selection

1) Project market segmentation

Project market segmentation refers to the process of dividing the market into several sub-markets according to the differences of project consumers or users. The objective basis of market segmentation is the difference in consumer demand.

2) Project market selection

After the project market is segmented, there are many sub-markets. How to choose your own target market in the sub-markets, there are the following strategies:

Concentration strategy refers to the pursuit of maximizing market profits. The project is not oriented to the overall market, but instead focuses on a submarket, develops unique project activities for the market, and conducts advertising campaigns. This strategy is mainly suitable for short-term project activities, with low cost, and can achieve the effect of promotion in the short-term.

The non-discrimination strategy refers to that the project activities are not aimed at a certain market, but a collection of sub-markets, and are launched in the market in a form. This strategy should be accompanied by strong promotional activities and a large number of unified advertising campaigns, but the cost is relatively large and the time is relatively long, which is generally suitable for large-scale project activities. Differentiated markets, from which two or more sub-markets are selected as target markets, and targeted activities are provided to each sub-market. The promotional activities configured by this strategy should be divided and integrated, with projects in different sub-markets. Advertising should be different according to its own characteristics, from mobilizing consumer desires in each sub-market to achieve actual consumption behavior.

Project planning book writing

After completing a series of preliminary work, start to write the project

(1) Project planning methods based on facts. This planning method emphasizes the limitation of social and economic life on project planning, so as to understand the relationship between the project and social production and life, and only reflects objective phenomena. The method of project planning is based on the recording and collection of facts. Oppose subjective thinking and processing; only study actual relevant materials, and the content and results expressed such as area, size, and size are just reflections of the operability of project planning, and are indifferent to the application of theoretical principles and techniques in project planning .

(2) Project planning methods based on technology. The law emphasizes the use of high-tech methods to reason about project and production and life-related information. It only studies information analysis and processing methods, and ignores the dependence and cause-effect relationship of project planning on objective actual conditions. It overemphasizes the use of technology to solve projects In the early stage of implementation, the project planning was guided unilaterally to a direction that only concerned with high technology, making it a reality.

(3) Project planning methods based on specifications. The planning method is to simply abandon the field investigation of the actual production and actual state of life, and does not care about the new changes in social production and lifestyle due to the development of the times. It is only based on the records of customary methods and procedures formed by people's experience. 1. Standards, materials and personal experience of experts for project planning. Because the law disdains to care about the impact of social strictness and lifestyle changes on projects, it always uses established and limited projects as the blueprint for new projects. Therefore, the planning method will create stagnant and dead projects.

(4) Comprehensive project planning method. The above three types of project planning methods have their own characteristics, but also have their obvious shortcomings. A comprehensive project planning method is to integrate the above three types of project planning methods in order to get rid of the biases of the above three types of project planning methods. The combined method of project planning is to start from the factual investigation of the facts, take the existing and standardized experience as reference, apply modern technical means, and conduct comprehensive analysis and demonstration through the project planners to finally achieve the goal of project planning.

(5)

A project proposal, also called a project report, is a project construction preparation unit or project legal person. It is based on the development of the national economy, national and local mid- and long-term planning, industrial policies, productivity layout, domestic and foreign markets, and internal and external conditions of the location. The specific project proposal document is a general framework for the proposed project. Often in the early stages of the project, because the project conditions are not mature enough, there is only a planning opinion letter, and the specific construction plan of the project is not clear, and professional consulting opinions such as municipal administration, environmental protection, and transportation have not yet been processed. The project proposal mainly demonstrates the necessity of project construction, the construction plan and investment estimates are also relatively rough, and the investment error is about ± 30%.

Chapter 1 Market Analysis

1.1 Market Overview

1.2 Market Prospects

1.3 Market Target

Chapter II Project Background

2.1 Reasons for the project

2.2 Feasibility of Project Operation

2.3 The project is unique and innovative

2.4 Introduction to the main functions of the project

Chapter III Project Competitors

3.1 Analysis of major market competitors

3.2 Comparative Advantages and Disadvantages of the Project

Chapter 4 Analysis of Self-Conditions

4.1 Competence of personnel

4.2 Technology

4.3 Expenses

Chapter 5 Project Introduction

5.1 Purpose of Website Construction

5.2 Positioning and overall goals

5.3 Website Construction Progress

5.4 Website Structure Module

5.5 Introduction of Major Projects

5.6 Main sub-columns

Chapter VI Project Technology

6.1 Equipment problems

6.2 Website security measures

Chapter VII Project Implementation

7.1 Web Design

7.2 Website maintenance

7.3 Website test

7.4 Website publishing and promotion

Chapter VIII Project Sales and Publicity

8.1 Marketing Planning

8.2 Publicity methods and links

Chapter IX Financial Plan

9.1 Financial investment during R & D

9.2 Expected financial expenditure for promotion

9.3 Analysis of the total cost of the development process

Chapter 10 Risk Analysis

10.1 Technical risks and countermeasures

10.2 Market risks and countermeasures

10.3 Implementation of risks and countermeasures

10.4 Profit risks and countermeasures

10.5 Property risks and countermeasures

Chapter XI Project Forecast

11.1 Growth Forecast of Visitors

11.2 Member Growth Forecast

11.3 Profit Growth Forecast

Chapter XII Appendix

12.1 Project personnel and resume

12.3 Funding Sources

According to the contents of the project proposal, the basic design of the project in accordance with the requirements of the project stakeholders is called project planning.

step

Project planning involves five steps:

1. Assignment of previous contractor

2. Preparation of overall project plan

3. Preparation of project management draft

4. Statistics of project basic conditions

5. Statistics of project supporting resources

concept

Analyzing, discussing, and verifying the content of project planning, and giving clear judgments and opinions are called project demonstrations.

step

The demonstration of the project consists of seven steps:

1. Situation investigation

2.Data calculation

3. Information analysis

4. Scheme demonstration

5. Project Nine

6. Summary of achievements

7.Result reporting

Project Nine is the result of nine basic demonstrations, including:

1. Project goals

Project nature

Project space

4. Project policies

5. Project workload

Project time

Project standards

8. Project responsibility

9. Project rights