What is involved in the production of radio advertising?

Radio advertising usually happens in three phases. Copywriter or advertising writer actually writes a script for commercial, voice talent then reads the script and records the sound and the production specialist then combines the whole thing. The final result usually often has music, sound effects or both added. Performing radio advertising from scratch usually requires a team of professionals less than one day. One person with the right skills and equipment can create advertising itself, but this process is often performed by a team of professionals. Sometimes the company writes its own script and then sends it to a radio station or production company to create it. It is more common for the company owner to introduce a concept that includes its brand and ideas for a radio station, and copywriting stems. Real writing advertising is usually performed by marketing staff at the radio station and sometimes it is done by a seller who sold the ads. This often depends on the size of the station and the number ofthe employees it has.

Once the script is written, then it is handed over to a voice specialist or voice talent. It can be one or more people, depending on how sophisticated the script is. Vocal talent then reads or dramatizes the script in a soundproof recording booth. Talent will often read the script twice or three times to give the technician more options to work with. Their voices are recorded in digital or tape format and then delivered to the technician for the last step in the production of radio advertising.

With the software for digital recording and mixing, the technician loads the soundtracks of voice talents into the computer. The technician will often be an add music bed under an advertisement, followed by any sound effects. The software is able to use multiple sound songs and each of the elements is often laid on a separate track. The technician usually adjusts the sound levels of several of tThese elements so that music does not overcome the voice track. After completing the radio advertising, the client or the company owner often checks it before the advertising is placed in the air.