How Do I Follow Consumer Behavior Trends?
Brand Tracking is the tracking in time and space of brand touchpoints for a given brand. Brand tracking in time needs to comprehensively monitor and analyze the changes and trends of brand touchpoint values in time series, so as to detect the changes in brand niche and provide data support for brand building.
Brand tracking
- Chinese name
- Brand tracking
- Foreign name
- Brand Tracking
- the way
- Tracking of brand touchpoints in time and space
- Belong to
- After sales service
- Brand Tracking is the tracking in time and space of brand touchpoints for a given brand. Brand tracking in time needs to comprehensively monitor and analyze the changes and trends of brand touchpoint values in time series, so as to detect the changes in brand niche and provide data support for brand building.
- Brand tracking is the tracking in time and space of brand touchpoints for a given brand. Brand in time
- Tracking needs to comprehensively monitor and analyze the changes and trends of brand touchpoint values according to time series, in order to detect the changes in brand niche and provide data support for brand building. Spatial brand tracking needs to intercept a time point or time period, comprehensively detect the "health status" of each structure of the brand's parent body (including the brand crown, trunk, and tree roots), and evaluate the ecological environment of the brand (national policy, industry Status), describe the niche of competitors and collaborators who are in the same ecological community, and assess the impact on the brand's mother body.
- Brands that are tracked by a brand must be registered in advance with the Trademark Office of the State Administration for Industry and Commerce to form a registered trademark for brand protection.
- Brand tracking is a long-term brand physical examination project. Unlike Brand Survey, brand tracking is for a certain brand parent and is performed on an individual basis. Brand monitoring is based on a group. Collective monitoring behaviors of brands with the same attributes (such as the same industry sector, same consumption level, and same region). Most of the brand monitoring uses comparative data for observation and analysis. The brand search and brand based on brand 2.0 established by Thousand Brand Labs Monitoring is a method of data comparison. The results of brand search are finally displayed in the form of a percentage system. The results of brand monitoring and the results of the brand index generated on this basis are published as relative values. Therefore, brand search, brand monitoring, and brand index all scan the brand from the community and the overall height, but do not go deep into the brand mother for detection and analysis. Brand tracking just makes up for this deficiency, and targets a single brand mother. , Careful inspection and analysis.
- There are many methods of brand tracking. Traditional market survey methods are conducted through questionnaires on brand performance, brand image, brand value, effectiveness of marketing activities and advertisements, and consumer needs. However, this questionnaire There are several factors that restrict the authenticity and validity of the survey results. One is whether the selection of the survey respondents is reasonable, the other is the design of the questionnaire, and the third is the interference that the survey respondents may encounter when answering questions. Of course, market research companies will also score with some direct brand detection scoring items. The traditional brand tracking method is very complicated. The main reason is that it is very difficult or even impossible to quantify the public impression of different forms of expression.