What Is New Media Advertising?
The so-called new media is relative to traditional media, which is a constantly changing concept. As long as the basic elements of media composition are different from traditional media, they can be called new media. Otherwise, at most, it is deformation or improvement based on the original. Advertising in new media refers to advertising in new media. Advertisers generally advertise in new media at about 20%.
New Media Advertising
- So-called
- Gefeng China · New Media Research Center
- New Media Advertising Features-The Pattern Is
New media ads electronic recipe ads
- Electronic recipe advertisement refers to a new media that uses the visual and audio effects of tablet computers to fully integrate the current development trends of the catering and hotel industry, and embeds advertisements in the form of pictures, text, videos, and interactions into the built-in electronic recipes of tablet computers. At present, Gao Sheng International Cultural Media (Beijing) Co., Ltd. is making every effort to create such a communication platform. Compared with other advertising platforms, it pays great attention to the brand effect of advertising. Through precise positioning, young fashion, concentrated audiences, and strong consumer power To achieve the best results from advertising.
- Carrier: The stylish nature of the tablet, fully combining touch, colorful, dynamic effects, video, audio, and entertainment information.
- Advertising forms: stickers, bottom pages, tear-off pages, footnotes, video stickers, column titles, channel titles, etc., with various forms and significant effects.
- Advantages: High-definition touch capacitive screen ensures high-quality advertising display and interactivity; smooth operation to ensure high-fidelity presentation of high-definition pictures and videos; six channels and eight channels with clear channel settings to improve advertising reach; all-weather advertising services, no Affected by weather and other factors, the advertising value is better exerted; advertising is highly compulsory and low in cost; the number of people is stable, and the advertisement is accepted during meals and parties, with a good topic environment, and is an ideal place and time for brand communication.
- Dissemination power: With the "meal pad" implanted advertising, brands can become a part of the discussion among fans, which is an innovative way to cultivate customer relationships, allowing thousands of fans to be comfortable, happy and highly Relevant ways to interact with the brand are far better than mere outdoor advertising.
- This is the way the brand participates in user communication, and it is also the motivation for users and friends to share the brand. Every diner will become a living billboard to spread the advantages of these brands to his / her friends. This is a process for a brand to obtain benefits from the diners' network.
New Media Advertising Network Business Card
- Web business card is a floating advertisement loaded on a news page. It can quickly achieve full network coverage through keyword matching. It is the new media advertisement form with the best transmission effect.
- At present, news sites such as People.com, Global.com, Zhejiang Online, Dongfang.com, and Anhui News.com have all introduced this advertising model. Compared with other online advertisements, it pays much attention to the brand effect of advertisements. Through precise keyword matching, the news content, advertisements, and soft text promotion are highly consistent.
- Keywords for business cards are sold on an annual basis, so good news keywords are also rare online resources.
- Network business card is a product launched by Shanghai Huading Network Technology Co., Ltd. It realizes the rapid development of the market by balancing the interests of the media, advertising agencies in various cities, and platform operations.
New Media Advertising Bus Advertising
- The mutual mobility of buses and passengers is the most attractive aspect of bus advertising.
New Media Advertising Building Advertising
- Print frame advertising is a medium that can reach the target consumers most accurately at the lowest cost. The emergence of building frame advertising media is bound to set off a new round of "circle building movement" in China. For users living in high-rise residential buildings, each person goes up and down the stairs at least 3 to 4 times a day, and the print ads next to the stairs break into their sight at least 3 to 4 times. There is a mandatory reading of advertisements that other media cannot. Sex. Now, high-end residential communities such as Jieyang's Power Garden, Golden Leaf Garden, and Golden Dragon Garden already have such services.
New media advertising
- There are many forms of display, with both text and color functions, from product trademarks, product names, physical photos, colors, corporate intentions to culture, economy, customs, beliefs, and specifications. By conceiving and unique ideas, we should pay close attention to the "ring" that induces consumers to buy, and use the heterogeneity of visual communication to achieve advertising purposes.
New Media Advertising Gym Advertising
- The media is more targeted at men and high-spending people, and fitness will require patience, so when exercising, the crowd will seek to distract themselves. Advertisements at this time will receive attention and bring deep feelings to the crowd.