What Is the Market Environment?

The marketing environment is also called the market operating environment. It refers to the sum of all uncontrollable factors that influence marketing activities outside the marketing management function. Corporate marketing activities are inseparable from their operating environment. According to the controllability of enterprises on environmental factors, the marketing environment of enterprises can be divided into market macro environment and market micro environment. Micro-environmental factors include companies, suppliers, marketing intermediaries, customers, competitors and the public. The macro environment is composed of six factors: population environment, economic environment, natural environment, technical environment, political environment, and cultural environment. ^[1]

Marketing environment

The marketing environment is also called the market operating environment. It refers to the sum of all uncontrollable factors that influence marketing activities outside the marketing management function. Corporate marketing activities are inseparable from their operating environment. According to the controllability of enterprises on environmental factors, the marketing environment of enterprises can be divided into market macro environment and market micro environment. Micro-environmental factors include companies, suppliers, marketing intermediaries, customers, competitors and the public. The macro environment is composed of six factors: population environment, economic environment, natural environment, technical environment, political environment, and cultural environment. ^[1]

Marketing environment : refers to various factors and trends that affect the marketing activities of an enterprise and the achievement of its goals.

1.

1. The marketing environment of an enterprise is an external factor to the marketing management function, but it has a significant impact on the ability of marketing management to launch and maintain successful transactions with target customers.

2. The purpose of the marketing environment is to seek marketing opportunities and avoid environmental threats.

3. Marketing management should pay close attention to the changes in the market environment and the coordination of strategies.

4. The content contained in the marketing environment of an enterprise is both extensive and complex, and at the same time, it shows that there is a cross effect between cause and effect, and there is a contradictory relationship.

5. In particular, the dynamics of the marketing environment and the adaptability of the marketing environment of the enterprise should be given special attention.

(1) Critical threat: It will seriously endanger the company's interests and it is highly likely to occur. Prepare a contingency plan.

(2) (3): There is no need to prepare for contingency plans, but it needs to be closely watched and may develop into a serious threat.

(4): The threat is small and ignored.

Such as: Environmental threats faced by TV lighting equipment companies

(1) Competitors develop better

(I) The dual influence of marketing environment on corporate marketing

1. Environmental threats to corporate marketing. In the marketing environment, there will be many factors that are not conducive to the company's marketing activities, thus creating challenges. If the company does not take the corresponding

This specialty trains professionals with knowledge and abilities in management, economics, law, and marketing.

management,

Marketing is a more practical type of economic management majors. Today, with the gradual improvement of the market economy, for enterprises and companies as independent economic entities, if there is no professional marketing talent, scientific and modern marketing methods will be used Business ", certainly cannot survive in a highly competitive market. Marketing personnel are indispensable talents in various enterprises, especially large enterprises, but the number of graduates has not kept up, so the supply of graduates is in short supply.