What is the Executive Director of the Advertising Account?

is responsible for the management of clients' accounts. It plays advertising campaigns to the client and processes the budget for advertising. Advertising accounts usually work for advertising agencies, but sometimes they work in advertising departments in large companies. They often work closely with the advertising manager of the client or company. Another responsibility is to ensure that clients' needs are met.

is a company that hires an agency for the production of an advertising campaign. The executive account of the advertising account acts as a client and agency. It must develop a plan for the client, but before this can happen, preliminary research must be completed. Some of this research include decision -making and understanding what the market focuses on and develops the concept of the campaign, and he could also study advertising plans of competing companies.

After preliminary research, a single, executive account, a executive account proposes a plan for the client. The plan generally contains information about budget and schedule,Including how much the campaign will cost and when advertising will take place. The plan may also include sales projections as a result of the campaign and information about where the advertising will be launched; For example, television, radio, newspapers and magazines are several options. After creating a plan and campaign, the Executive Director of the advertising account must then sell the idea to the client.

It is important that the executive keeps constant contact with their clients. It is typical that the bailiffs contact its clients at least once a day. In addition, traveling to meet clients in this work is not unusual. Although account managers are generally not part of the creative team - in other words, they do not write campaigning campaign - cooperate with the creative team to communicate the needs of the client.

Sometimes previous experience with sale or marketing is enough to be a job as an advertising account, but for advertising agencies it has become more common to look for someone who mA at least a bachelor's degree. This title could be in any number of areas, including advertising, business administration, free arts or marketing. Often it is the title itself that is important and not in what discipline the title is. Some companies could require a Master's degree in Business Administration.

Some of the skills that are required for this work include strong leadership, communication and organizational skills. Management must work with clients and playground ideas, so that strong interpersonal skills are also required, along with professional appearance and behavior. The ability to follow terms is also important.