What is an advertising server?
ad server is the type of server used to store and deliver online advertising on the website. The server can store material for the website of one company in the case of a local server, or can be used to deliver advertising to different clients spanning the Internet on a remote server. AD servers also have different abilities, including capacity for collecting and storing user data, monitoring clicks and other activities. Many companies offer remote ads for sites for websites that are interested in running ads and design local servers for companies that want to control their own advertising. It stores ads in different sizes and styles for different applications, including banner ads and interstitial advertising. The advertising server can also store video and sound advertisement along with animated ads. When someone lands on a site connected to a server, a request is sent and advertising is returned.u allow for greater exposure to different advertisers.
Ad server can be able to customize ads to specific users. It can monitor recommendations, habits on the web or a website family, content on the page, etc. To deliver ads that think it will be the most important. For example, someone who spends a lot of time in the cooking section on the newspaper website can get advertisements for grocery stores, culinary suppliers, etc. Advertising servers also collect data about who clicks and follows things like how long people stay on each site.
The smarter the advertising server, the more expensive it tends to be, because more work is needed to maintain it. Many sites that are interested in starting advertise Join an advertising network. The network uses advertising server to deliver ads, usually offers a certain degree of control to make people for their useVatel to eliminate advertisements. In exchange for the placement of the ad, it offers a small click per click or on another basis. Usually, the larger the web, the better the compensation from advertisers, because people will pay the premium for placing advertising on heavily traded websites.
Redundance is common for AD servers to ensure that advertising is smooth and reliable. Servers are constantly updated with new ads and algorithms to be up to date and functional.