How Do I Choose the Best International Marketing Strategy?

International marketing strategy refers to the global and long-term marketing goals and ways to achieve marketing goals formulated by enterprises according to domestic and foreign market environments and their internal conditions.

International marketing strategy

Right!

International marketing strategy refers to the global and long-term marketing goals and ways to achieve marketing goals formulated by enterprises according to domestic and foreign market environments and their internal conditions.

Chinese name

International marketing strategy

Target market choice

Analyze the international markets you choose to enter

Function

Conducive to the coordinated development of enterprises

Organizational framework

Financial policies adopted for operations

1. Choice of target market: Enterprises should choose the international market to enter based on the analysis of foreign markets.

2. Marketing mix strategy: Enterprises should choose products that are suitable for the market and their quality levels, prices, distribution channels and promotion combinations according to the specific conditions of the market.

3. Organizational framework: The legal form of the parent company of the company and various affiliated companies, as well as the organizational structure within the company, and the financial policies adopted by the company to operate internationally.

1. Conducive to the coordinated development of enterprises

2. Make enterprise resource allocation more reasonable

3. Enabling supervision and control of various business activities of the enterprise

4. For changes in the behavior of competitors, companies can determine contingency measures in advance

5.Businesses can compare results with booked goals

Helps avoid many predictable mistakes

7. Analysis of future environmental systems can uncover new opportunities

8. In the formation of the strategy, the participation of corporate employees can stimulate their initiative and enthusiasm

9.Can avoid duplicate work and unnecessary waste

10. Provides a clear focus for promotional efforts across the enterprise

Through market-oriented systematic strategic planning, enterprises can effectively seek various best market opportunities and determine the best international marketing business scope. The system management process for achieving this strategic plan mainly includes the implementation and management of three types of strategies:

1. Corporate strategy

2. Corporate international marketing strategy

3. Business strategy of strategic business units

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