How Do I Create a Company Vision?

Enterprise vision: reflects the position and beliefs of entrepreneurs, is a concept in the head of the company's top managers, and these top managers' vision of the company's future. It is a persistent answer and commitment to "what do we represent" and "what kind of business do we want to be?" The corporate vision also inspires companies to go forward and work hard. What is a corporate vision? Refers to the company's long-term aspirations and future status, the blueprint for organizational development, and reflects the eternal pursuit of the organization. The corporate vision is the embodiment of the company's development direction and strategic positioning. It focuses on the eight areas of corporate management and rapidly improves the CEO's own leadership and management capabilities.

corporate vision

Enterprise vision: reflects the position and beliefs of entrepreneurs, and is an enterprise

The corporate vision includes two parts: Core Ideology and Envisioned Future.

Core beliefs include Core Value and Core Purpose. It is used to define the basic values and reasons for the existence of the enterprise. It is a long-term credo of the enterprise. Like the glue that aggregates the organization, the core beliefs must be shared by the members of the organization. Its formation is a process of self-understanding of the enterprise. Core values are the most basic and lasting belief of an enterprise, and are the consensus of members within the organization

The future prospects are the ambitious vision goals and vivid descriptions that the company intends to achieve in the next 10-30 years.

Generally speaking, the vision of an enterprise usually includes four aspects:

Benefit the entire human society. For example, the vision of some companies expresses that their existence is to create some value for society;

Realize the prosperity of the enterprise. For example, American Airlines proposes to be a "global leader".

The corporate vision is the future goal of the enterprise, the meaning of existence, and the root of the enterprise. It answers fundamental questions such as why an enterprise exists, how it contributes to society, and what its future development looks like.

The establishment of corporate vision includes the following two aspects:

First, confirmation of corporate purpose. The purpose of an enterprise is the reason for its existence, that is, why it exists. In general, what kind of

The responsible party of the enterprise vision is the governance structure of the enterprise, including all shareholders of the enterprise,

Corporate Vision Vision Power

Subtitle: Apocalyptic Dialogue Rebuilding Personal Career and Corporate Vision

Author: Ken Blanchard, Jesse Stoner

Publisher: Jusi (Blue Whale)

Publication year: 20041015

Price: NT $ 250

Corporate Vision Content Introduction

A newly-divided single mother, Ellie, is trying to rebuild her life from a chaotic life. She returned to the workplace and found a job at a life insurance company. On her first day in office, she heard a man claiming to be Jim in the phone's voicemail and left a message in her mailbox.

Since then, she has heard Jim's different messages every day, and each time the message is sincere and touching.

Sometimes, he tells a thought-provoking little story, sometimes he talks about his recent situation and experience, and sometimes he asks everyone to pray for a colleague who is sick and hospitalized in the company. As the story progressed, Jim s identity gradually became clear. Ellie also developed a deep friendship with Jim. Through the morning and morning talks, they found that the two people lacked the most in their lives and careers Clear vision! The two immediately started a wisdom journey in pursuit of vision!

Ken Blanchard, internationally renowned for his book "The One-Minute Manager", uses a fascinating novel to illustrate a vision-setting story in the book "The Power of Vision." Innovative perspective: vision is everywhere!

More than one company needs a vision to effectively save internal communication time, focus on resources, and achieve maximum performance; even every family and school needs a vision to guide the direction.

Each of us also needs to work out a vision to see where we are heading! It is so important at this moment to clarify the individual's vision and the corporate vision. The reason is: if the personal values are consistent with the values of the organization, the loyalty and honor of the company will increase, and the overall quality of work will also improve!

This book actually lists the descriptions of these visions, so that every reader can take action to develop their own vision, family vision, and corporate vision! "Without a clear vision, work is meaningless!"

"The Vision Books I have read are the clearest and most relevant in this statement, which give the vision meaning and vitality. Even Dart can understand!"-Amos / Writer Class Nice joint recommendation!

Company Vision

Ken Blanchard

Ken Blanchard's chief spiritual officer, co-authored one of the best-selling business books in history, The One Minute Manager, and authored Raving Fans. , Gung Ho !, Whale Done !, Empowerment Takes More Than a Minute, etc. Twelve best-selling books, published in 25 languages, total sales More than 13 million copies.

Jesse Stoner

The president of Seapoint Center, and a consulting partner of Ken Blanchard, has worked with leaders and studied organizational vision for more than two decades. She has consulted in a wide range of industries, and she has helped organizations create a common vision and develop strategies to achieve it.