What are marketing demography?

Marketing demography are groups within the population used in target marketing strategies, and may include factors such as gender, age, income or lifestyle. Different companies will offer goods or services aimed at achieving a specific group and use business analysis of business demographic analysis to find out which groups are the largest percentage of their business. By focusing on certain marketing demography with sale and commercials, companies can increase sales, brand recognition and customer base. Age, race and ethnicity, average income, gender and level of education are some of the most common considerations. Others include career areas, lifestyle choices, location and health. Companies assume that age Correlates with knowledge of technology, lifestyle and values. The main demographic categories for age include elderly, baby boom, generation x, generation y and Igeneration, sometimes known as the generation of Z. Depending on the product or service byOne of these factors could have become a dominant factor for marketing campaigns. For example, clothing brands often focus on the age of designing campaigns and the level of income is often a driving factor for large department stores and discount stores.

There are several common methods for conducting research to find various marketing demographies, including surveys, capturing information and test groups for new products or advertising. Experience surveys or experience are common ways to learn about the background of the customer and how satisfied they were with the product or service. Many companies will conduct surveys via e -mail, online platforms or postal cards. The completion of these surveys often enters customers into raffle for small rewards as motivation to participate.

Many companies capture information such as ZIP code, in the register after the sales transaction. I will allow themIt is to find out where their customers live and can help them decide on the best places to open new stores in the future. Test groups are another way to better understand marketing demography and many companies use slightly different marketing strategies in different stores to monitor their sales performance.