What Are the Best Tips for Healthcare Marketing?

Who makes the most money? What makes the most money? How to make the most money?

Who Makes The Most Money: Marketing Methods for Healthcare

Who makes the most money? What makes the most money? How to make the most money?

Why are millions of marketing forces rushing to the healthcare market?

Wu Bingxin, the owner of "Three Strains", set a myth of 8 billion sales a year.

Shi Yuzhu started at 300,000 yuan, and Melatonin has become the country's largest selling product, with an annual output value exceeding the 10 billion yuan mark.

Jiangxi grass coral, "a handful of grass" spread throughout the country.

Harbin's magnetized cup is regarded as a health cup by hundreds of millions of people across the country.

A row of stone products, 4 billion yuan in two years.

Li Shengxue of Jilin Tiansanqi started from scratch. With a tube of bacteria donated by biologist Mr. Wang Houde, it has become a group enterprise with billions of assets in three years ...

This book integrates policy, information, and operation. It is a high-rise building with strong science. It is also forward-looking, instructive, and warning. It is a researcher, manufacturer, distributor, and salesman engaged in the medical and health products industry Men's mentors and friends.

Book title

Who Makes The Most Money: Marketing Methods for Healthcare

Author

Wang Tianxiang

ISBN

9787801467416 ^[1]

ISBN: 780146741

Price: 18

Edition: 1

The first part tells investors

The medical and health products industry is a sunrise industry with high returns.

Chapter 1 Opening the Money Pocket of All Humans / 3

I. Choosing the right medicine and health product is choosing the right way / 3

"Spending money on health" is an increasingly hot consumer point / 5

The elderly and children are the biggest source of wealth for the health industry / 6

The cry of the nation: Chinese medicine to develop / 7

"Sub-healthy" calls for excellent health products / 7

Governments around the world support the health industry / 9

The era of knowledge economy opens up a new world for medicines and health products / 10

2. Marching into the health industry / 10

Infants Need Healthy Development / 10

Teenagers Need Healthy Growth / 11

Women need health and beauty / 12

Middle-aged men need to be healthy and competent / 12

Seniors Need Healthy Longevity / 13

3. Health is the fundamental of human health industry will always be a sunrise industry / 13

Chapter 2 Dare to Dance with the Wolf / 16

I. Competition, the courage to dance with the wolf / 16

2. Modern entrepreneurs must first overcome themselves / 20

Chapter 3: The Pharmaceutical Industry Has a Good Landscape / 22

I. Lost illusions and ready to compete / 22

Building a "medical aircraft carrier", forming a joint fleet / 24

Small and medium-sized enterprises compete on the path of diversification of medicine and health care / 26

Accelerating the pace of modernization of traditional Chinese medicine / 26

Rapid Development by Borrowing Boats / 29

Hot development-new proprietary Chinese medicine for treating common diseases / 30

Struggling to attack "special drugs" / 31

Strengthening the urban market and expanding the rural market / 32

Expanding the international market with the export of proprietary Chinese medicines / 32

Bio-pharmaceutical "money" has a broad view / 33

Challenges and Challenges / 34

Harbin Pharmaceutical Group builds century aircraft carrier / 34

Tonghua Dongbao Dare to Create Ace Products / 35

Tongrentang Culture Communication Plastic Crystal Plate / 35

Guangzhou Pharmaceutical Company Rebrands to Meet Challenges / 35

Yunnan Baiyao Accelerates Modernization of Traditional Chinese Medicine / 36

Panlong Yunhai repositioned for development / 36

Shenwei Pharmaceuticals lays a solid foundation

Qizheng Tibetan Medicine Heads Up / 36

Sanjin Pharmaceutical aims at the international market / 37

Taiji Group seeks overseas development / 37

Neptune's "Open River Diversion" / 37

North China Pharmaceutical to be the leader in domestic preparations / 38

Shanghai Fosun Performs Western Strategy / 38

Tian Lux products enter the United States / 38

Jiaotong University Angli "one main two wings" diversified operation

Chapter 4 The trough was the climax / 40

I. Lessons learned from the past / 41

Lesson 1: Product technology is low / 41

Lesson 2: Inferior product quality / 42

Lesson 3: Repeated product degradation and homogeneous vicious competition / 44

Lesson 4: False Propaganda / 47

Lesson 5: Product Lagging / 48

Lesson 6: The brand is not bright / 49

2. The investment future is bright / 50

Loose development environment / 50

Big opportunity worldwide / 50

Dare to ask where is the way / 51

Expansion of demand to reduce prices / 52

The state strengthens supervision and regulates scientific and technological demonstrations will play a leading role / 53

Large enterprises take a diversified path / 55

Strengthening the effectiveness of crystal brand construction is the foundation of the company's future survival / 55

Bio-healthcare lineup will continue to grow / 56

New resources such as marine health products will shine

Chinese medicine health products aiming at exports have a bright future / 58

Marching into the rural market / 58

Chapter V Who Leads the Health Industry / 60

Products for prevention of digestive diseases / 60

Products for prevention of respiratory diseases / 61

Products to prevent common diseases

Brain Health Products / 61

Anti-aging products / 62

Anti-obesity products / 63

Fat Reducing Products / 63

Products that degrade blood glucose / 65

Child Health Products / 65

Women's beauty products / 66

Products that change "sub-health" status / 67

Products for special populations / 68

Sexual Enhancement Products / 68

Dental care products / 69

Electronic radiation resistant products / 69

Chemical resistant products / 70

Antitumor Products / 71

Products for the prevention and treatment of sexual diseases / 71

Products for the prevention and treatment of stone disease / 72

Products for the treatment of rheumatism. Rheumatoid diseases / 72

The second part tells the dealer

The market for medical and health products, what the millionaires know.

Chapter 1: The Rise of the Noble Family / 75

I. Millionaires in three years / 75

One year dealer and car / building / 75

Following the market is not a dream for millionaires / 77

27-year-old marketing master with an annual salary of 2.5 million yuan / 80

Exploiting a healthy market is digging for gold ore / 81

Which products should make a fortune? 81

To make a fortune in the market image / 82

To get rich, the market mechanism needs to be perfected / 83

Dealers dare to make foreign wealth / 87

3. I want to get rich but do I qualify as a distributor / 88

The courage to challenge / 88

Happy to fight / 88

Good at investigating / 89

High Level Culture / 92

Good at organization / 92

Good at PR / 93

Good at planning / 93

Longer than Accounting / 94

Good at management / 94

Responsibility / 95

Good at adopting / 95

Teamwork / 96

Can with affliction / 96

Chapter II Medical and Health Products Market 2 tg: World Population / 98

I. How big is the "cake" in China's medical care / 98

Output value of the pharmaceutical market in 2005 was 250 billion yuan / 98

2010 health product market output value of 100 billion / 99

2. As long as humans do not extinct the market for medicine and health products / 101

3. Foreigners look forward to the "cake" of Chinese medicine and health products / 102

Attaching Importance to Foreigners' Expectations / 102

Open Exit Channel / 103

4. How many people in the world need as many medicines / 105

Demand in developed countries / regions / 105

Demand in developing countries / regions / 106

Demand in poor countries / regions / 106

Chapter III Blueprint for Getting Rich from Dealers / 108

I. Market Development and Development Strategy / 108

Responsibilities of the Distributor / 108

Business Strategy / 109

How to develop a development strategy / 109

Four Elements of a Market Development Strategy / 110

Steps for developing a strategy / 113

Three. Market category analysis / 114

Content of market analysis / 115

Market Classification Principles / 115

Choice of development strategy / 115

The strategy of "flowering on all sides. Full attack" / 115

"Catch the big and let the small. Radiation on all sides" strategy / 116

The strategy of spotting the dots. The city radiates the countryside / 117

"Sparkfire Ebara. Countryside Surrounds the City" Strategy / 117

Chapter 4 The Golden Key of the Dealer

Marketing Model and Strategy 8 19

I. Market Analysis: About Sales Methods / 119

Unable to unlock the wrong key / 119

Strive to master the functions of the "Golden Key" / 122

Monopoly: Zhenao Nucleic Acid Creates the "Monopoly" Myth / 122

Direct sales: Tiansanqi direct sales to the world / 123

Distribution: Merchants "distribute" all over China / 123

Bazaar: A model for the "Bazaar" of Nongfu Spring / 126

Online sales: "nuclear weapons" for future sales / 128

2. Strategic Analysis: About Promotion Means / 128

Advertising Promotions / 129

TV commercial-Mplatin wins the world's first / 130

Newspaper Advertisement-Three Strains Open Market By It / 132

Magazine Advertising-Old and Stable Lovers / 132

Radio Advertisement-Listen to her talk anytime / 133

"Integrated" Media Advertising-A New Method of Concentration / 133

Community Advertising-Red Heart K / 135

Online Advertising-Unveil Mystery / 135

Informational Advertising-Xiao He only revealed sharp angles / 135

News Promotion / 135

Soft text promotion: three plants sell 8 billion yuan per year

Popular science promotion: Magnolia Platinum leads the way / 137

Merit promotion: Tian Sanqi wins the game alone / 139

Event promotion: Miss Ziwei's winning weapon / 142

Rangli Promotions: Essential Weapons for Business / 144

Strategies for profit-promotion / 144

The form of profit promotion / 145

The principle of profit promotion / 145

Chapter Five: Seize Money and Let Go

Strengthening the construction of market terminals / 146

Distribution Master: Mr. Self's "View of God of Wealth" / 146

Manager's Responsibilities: Implement God of Wealth Build Project / 149

Marketing Master: Miss Ziwei's "Fortune Roots View" / 151

New model of terminal promotion / 153

Health Lecture / 154

Doctor consultation / 154

Instrument diagnostics / 155

Entertainment / 157

Chapter VI Operational Strategies Enhance Risk Awareness / 160

I. Smoothie foreseen risks / 160

Anticipated Risk / 160

Resolving risks / 161

Taking advantage of the risks and avoiding the crisis / 161

Three lawsuits overwhelmed the company / 162

Changbai Mountain Beer pits a business with a fly / 162

Red Sun fish smells a pot of soup / 162

Zhenao Nucleic Acid Publicity Breaches Media Siege / 164

Melatonin's big move caused a storm / 165

Tian Sanqi's illegal advertising slogan ruined the national market / 165

The third part tells marketers

Do you want to pan for gold? The medical and health products market is the richest gold mine!

Chapter 1: Do you want to pan for gold?

Medical and health products market try / 169

High revenue attracts millions of marketing forces / 169

A salesperson "10,000 yuan household" in January / 173

Gold rush choice of professional wise men / 175

Good managers are first and foremost marketers / 176

Marketers who do not want to be managers are unprofitable marketers / 178

Opportunity favors prepared people / 179

Chapter II Medical and Health Product Marketers' Monthly Salary of 10,000 Yuan Is Not a Dream / 182

Change your mind and expand marketing to make more money / 182

If you want to make more money, first make a "saving money rake" / 187

Transposition thinking growth "financial work" / 190

Simulation Manager / 190

Customer simulation / 191

Chapter III The Baby Who Makes Fastest Money / 193

Interest is a teacher who leads you to success / 193

Love is what drives you to success / 194

Chapter 4 Can I Become a Marketing Master / 197

Happy work is the most productive work / 197

Carefully taste the taste of "service" and "being served" / 198

Master of Marketing is Master of Service / 199

With the resources of customers, you have a "cornucopia" / 202

Plan how to have customer resources / 202

Where to find customer resources / 204

Chapter V Status and Techniques of Top Marketing / 206

Forward marketing is the latest magic weapon of market competition / 206

Marketing guru admits "marketing secrets" / 207

Preparation and skills before the event / 207

Sales & Tips at Event / 214

Follow-up and skills after the event / 220

Customer Health Survey for Prior Sales Activities / 223

Chapter 6 Asking for Benefits from "Front-End Marketing" / 225

Overcoming Psychological Barriers and Becoming a Client's "Dream Girl" / 225

Overcoming Fear-What Is Afraid Of Making Money Brightly / 226

Overcoming timidness-ugly daughter-in-law will inevitably meet in-laws / 227

Overcoming Inferiority-Believe I Am The Best

Enhancing the confidence of Win-Win to make customers love house and black / 228

Deliberately cultivate your own charm-be the consumer favorite / 229

Pay attention to fostering confidence in success-I will definitely succeed / 233

Insight into customer psychology varies from person to person / 234

The senior class is your biggest source of incomeAnalysis of the psychology of senior consumer / 236

The cadre class is the new force of medical care consumption-cadre health

Consumer psychology analysis / 248

Women's class is the main force of health care consumption-women's health

Consumer psychoanalysis / 251

Intellectuals advocate a new class of health-intellectuals' health consumption

Psychoanalysis / 252

Chapter VII What to Do When Customers Say "No" / 253

Make Experience the Father of the Future / 254

Make the lesson the mother of success / 255

Remember: Deception is the enemy of merchants / 259

Chapter 8 The greatest happiness is to meet customer needs / 262

Find out the need to actively meet their needs / 262

Help customers find out what needs to be met / 263

Happiness is the biggest temptation to product demanders / 264

Chapter IX God's Choice at the Counter / 266

Counter terminal construction skills / 266

Counter terminal service tips / 267

Appendix List of Major National Healthcare Products Manufacturers / 270