What factors affect print advertising?
Print advertising - such as newspaper ads, leaflets and brochures - remains one of the most popular advertising methods, despite the advertising possibilities that have been opened with new technologies, but the cost of print advertising can make it difficult for some new companies. Paper is one of the main factors affecting the cost of printing advertising, because stronger paper costs more than thin paper. Color choices-and black and white prints will determine how much the company has to pay for print advertising. Purchase ordering usually reduces printing costs because printing companies will charge less for printing as soon as the device has been set for a specific job. Turnover time is also a consideration for many printing companies and some also charge for an accelerated service.
When the company introduces a printed company for work, one of the first decisions that the company must make is about paper. There are many different types of paper: shiny, matte, colored, flat, matt, photographerIE and cards, among other things. Generally, there will be stronger paper with coatings such as a glossy coating, to stand more than thin paper without a coating; At the same time, the thicker paper is also of better paper and can be worth additional costs. The amount of paper used or printing used will also be a factor that affects the cost of printing advertising.
Ink is the second factor that affects the cost of printing advertising. In the past, the amount of colors used would affect the price-for example, printing with red and green would cost less than printing with red, green and blue-but in 2011 it is rarely. The color -printed ads cost more, but are generally visually more noticeable than the ads printed in black and white.
Theppers of ordered prints affects print advertising because many printing companies offer discounts on bulk orders. If the company orders 100 prints and another company order 1,000 prints, jEDNA order 1,000 pays less for printing than a company that order 100. It's because with higher orders can afford to reduce the price for printing and still make profits. If the company is changing regularly around its advertising proposals, it is proposed that companies make bulk orders.
Some printing companies charge a surcharge for a speedy turnover time, while other printing companies complete jobs based on who is the previous voltage. With the former, the printed company will charge a surcharge for working a few days ago, so advertising business can get its marketing materials earlier. To avoid the need for other turnover fees, it is best if the company orders prints as soon as possible to reduce the cost of printing advertising.