What Is a Creative Workflow?

One of the creative methods-borrowing the creative method Borrowing from the creative method can start with everything we know, like street signs on the street, street lights under the moonlit night, and inspiration from peer cases. These are all things we can learn from. I believe that we all have the habit of surfing the Internet. This is not only a good way to accumulate knowledge and understand current popular visual trends, but also enrich our creative experience, and in the meantime, plant good factors for reference. At work, when we are poor and we are scratching our heads in order to find a good creative solution, we can learn the success factors related to the ongoing work items that we see in daily work and life. From one point, Or start with a performance, learn from its successes, broaden creative ideas, and give high-quality creative designs.

Creative approach

Right!

One of the creative methods-borrowing the creative method from the creative method can start from everything we know, like the street

Creativity is the spark that perpetuates human civilization. It allows us to turn the impossible into the possible, link irrelevant factors together, and inspire new sparks of life. Creativity is not an artist's patent. Creativity exists in each of us. In this world, creativity allows us to regain the joy of work and life, let us live more easily, let us no longer run around aimlessly, and let our life balance and relax.

Creativity is a wisdom that can interpret life and the world from various perspectives. When we have the idea of "Will this be better", it's time for creative flashes and activities.

The creative spirit comes to our heart, marking the God of self-confidence, courage, patience and wisdom has come to our hearts, and our lives will be glowing. Therefore, it can be said that creativity is an attitude to life, an outlook on life that is optimistic, fearless, facing the future, full of confidence, and creative.

Creativity is a traditional treason; it is a philosophy that breaks the norm; it is a synonym for wisdom and courage; it is a holy circle that guides progressive sublimation; it is an intelligent expansion; it is a cultural heritage; it is a flashing shock; The cycle of creation and destruction; it is the set of macro photos, the grasp of point-making; it is a way of thinking beyond Lushan, it is a guide that transcends itself and transcends the routine; it is an economic Rubik's cube that combines magic and culture; Energy release from think tanks and think tanks; deep emotional and rational thinking and practice; collision of thinking and wisdom; creative whimsy; and the process of investing in the future and creating the future.

Overview

How did ideas come about? Is it innate or acquired? Is it accidental gain or hard work? There are many theories and academias on the creation of ideas. Among them are the following:

Magic island theory

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The magic island theory originated from the legend of ancient sailors. The vast sea, the rough seas, and the islands and reefs in the sea are elusive. When the sailors wanted to avoid it, it appeared; when the sailors wanted to find it, it hesitated to show up and disappeared without a trace. Therefore, the sailors called these islands "magic islands". In fact, "Magic Island" is a coral island, and it cannot grow without the accumulation of corals year after year.

The creation of ideas, sometimes like the "magic island", emerges in the minds of business planners, mysterious and elusive. The "Magic Island" theory believes that, like the "Magic Island" (Coral Island), in the human subconscious mind, it must also undergo numerous incubations, efforts and cultivation before it can be finally obtained. "People searched for her hundreds of thousands of Baidu, and suddenly looked back, but the person was in the midst of the lights!" If you want to get good ideas, you must go out to explore like a sailor. Maybe you return empty-handed this time, but maybe next time you Great gains. In other words, creativity must be achieved through hard work.

The "Magic Island" theory also emphasizes "invention", which is what Peter F. Drucker, the "father of modern management", calls "smart ideas", that is, ideas are generated and original, not Imitation.

Although the "Magic Island" theory clarifies the creativity and inventiveness of ideas, the ideas in business planning are not only these. They are often "effective imitations", "reforming ideas" or "patch-up creations". Therefore, the "Magic Island" theory cannot explain all the reasons for creative ideas. The "Magic Island" theory emphasizes the efforts and accumulation of the day after tomorrow, but denies the natural inspiration, so it cannot explain the following phenomena:

Knowledgeable scholars, sometimes obedient to the rules, have no idea of creativity, and sometimes illiterate people who are illiterate can be resourceful, flexible and creative.

Genius theory

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Contrary to the "Magic Island" theory, the genius theory respects genius and emphasizes that creativity is obtained by genius. There are indeed many geniuses in the world, such as: Sun Wuzi's The Art of War is a genius plan, Cao Zhi's Seven-Step Poem is a genius work, and Da Vinci's Mona Lisa is a genius painting Keynes's The General Theory of Employment, Interest, and Money is a theory of genius, and Bill Gates's Microsoft Windows Windows is a genius operating system. There are many other genius thoughts, genius actions, genius merits, genius learning, genius uses, and so on. In these people, the motto of "diligent can make up for poor" is not suitable. The genius theory believes that creativity does not require hard work, and genius planners naturally have outstanding talents in this area.

In business planning, it is not acceptable to not recognize talent. Some outstanding master planners often have random thoughts that are many times higher than the plans we exhausted. The genius theory reveals part of the source of creativity, but this theory overemphasizes the innate and neglects the acquired efforts, and is actually one-sided. If we believe that most creative ideas are not geniuses, how can we cultivate planners? How can we explain the various successful plans that have appeared in commercial warfare and are done by ordinary people?

Transfer theory

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According to this theory, creativity is a kind of migration. The so-called migration refers to observing another thing by observing this thing, observing the same phenomenon from different perspectives, or analyzing the problem by adopting a moving perspective. Through the migration of perspectives, people can easily create many new, cross, fusion, alienation, fission, and innovation. This is why creativity comes into being.

The emergence of transgenic research in natural sciences, the emergence of interdisciplinary and marginal subjects in social sciences, are actually the results of scholars' migration observations. This is the case for scientific research, this is for products, and even more so for planning. In market practice, many outstanding planning ideas originate from this kind of "recognition". Peter F. Drucker, the "father of modern management", also talked about the "source of innovation" as an important source of innovation when talking about the source of innovation.

Workaround theory

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Creativity is sometimes just a twist of concept. As long as you understand it in another way, observe it from another angle, and apply it in another environment, a new idea is created. This is the creative workaround.

The efficacy of a certain thing as an energy can be converted under certain conditions, such as: the military method used in war, which can be used for economics through adaptation, which is a graft of ideas; it was originally a protective color of animal instinct, It can be used in military camouflage clothing. This is a functional modification. Civil products can be used for military purposes, and military products can also be converted into civilians. This is the transfer and extension of energy and efficacy. Obviously, the above-mentioned transformation of various energies and functional changes are extremely enlightening to the creation of planning creativity. Similarly, the use of knowledge can be broadened, such as: psychology is applied to management, resulting in management psychology, becoming the necessary knowledge for managers; military strategy is applied to commercial warfare, so that savvy businessmen can understand the strategy

Regarding the creation of ideas, world-renowned creative master James Webb Young has discussed in detail. He believes that creativity can also be found regularly. There are two basic principles for generating creativity:

1. Creativity is a new combination of many old elements of things.

2. Must have the ability to combine old elements of things with new ones.

He believes that the process of creative thinking should go through six steps, and it is absolutely necessary to follow the sequence of these six steps:

Collect raw data

(information).

Generally speaking, there should be two types of data (information) collected:

Specific data-mainly refers to the data related to a specific creative object and public information related to a specific creative object. Most of this information is obtained through professional surveys.

General information-these materials may not be related to specific creative objects, but they will definitely help specific planning thinking.

Therefore, general planners should have a strong interest in all aspects of information, and be good at understanding information in various disciplines. The material of creative thinking is like a kaleidoscope. The more materials in the kaleidoscope, the more patterns are composed. As with the kaleidoscope principle, the more raw material you have, the easier it is to generate ideas.

When the data is collected to a certain degree, it is necessary to carefully read and understand the collected data.

The reading at this time is not a general browsing, but a serious reading, and a serious thinking to read carefully.

All the collected data, including historical and professional data, general data, field survey data, and data accumulated in the past, should be combed one by one like a comb, and then understood and mastered.

Study all the information carefully

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Research (the "judgment" link in the thinking step of business planning) has certain skills. You need to think about a thing in different ways; you also need to analyze it from different angles; then try to put the two related things together and study how their internal relationships fit together.

Let go of the problem and relax yourself

Choose your favorite entertainment method, such as playing ball, listening to music, singing, watching movies, etc. In short, turn your energy to any program that can make your body and mind relaxed, and relax naturally. Don't think this is a meaningless process. In essence, this process is a creative process that turns to stimulate the subconscious mind. Turn to the easy ways you like, all of which are great ways to stimulate your imagination and emotions.

Creative emergence

If you have fulfilled your responsibilities in the above four stages, you will almost certainly go through the fifth stage-the emergence of creativity. Creativity often comes after the planners' painstaking and hard thinking, after a period of rest and relaxation that stops thinking.

When James Webb Young was studying the problem of screen printing and photoengraving, he performed the first two steps. He was extremely tired and went to sleep. As soon as I woke up, the entire process of the photo-making method and equipment image was reflected on the ceiling, ah, ideas appeared!

Archimedes found that the method of calculating the weight of giants in the water was in extreme fatigue. When he thought about taking a shower, he got up and left the tub after the bath. A splash of water rang and touched his inspiration! Since then, humans have calculated the weight of a 10,000-ton giant ship floating on the water, which is based on the displacement.

6. Make meticulous modification, supplement, refinement and improvement of Mingfa's creativity.

This is the last stage of the creative work, and it must be done. An early creative haircut is definitely not perfect, so make full use of business planning

The easiest and most creative way to learn is probably "Hetian Creation 12 Techniques".

Hetian Road Primary School in Zhabei District, Shanghai absorbs the essence of various innovative techniques and combines the psychology, physiology and knowledge base of primary school students. It will transform, refine and popularize the "checklist method" in creative psychology, and gradually summarize the twelve. The "One" "Hetian Techniques" has become one of the many creative techniques with its childlike and easy-to-understand features. It has been accepted and favored by adults for many years, and has been promoted by international organizations. It is widely used at home and abroad. Spread, showing strong vitality.

The "Hetian Creation Twelve Techniques" includes twelve "ones", namely:

"Plus one plus"-heightening, thickening, adding more, combination, etc .;

"Minus one minus"-alleviate, reduce, omit, etc .;

"Expansion and expansion"-zoom in, expand, improve efficiency, etc .;

"Change one change"-change shape, color, smell, sound, order, etc .;

"Change a change"-remove shortcomings, regrets, inconveniences or deficiencies;

"Shrink one shrink"-compression, reduction, miniaturization;

"One for one"-what is the connection between cause and effect, linking something that seems irrelevant;

"Learn one study"-imitate shapes, structures, methods, and learn advanced;

"Generation from generation to generation"-using other materials instead, using other methods;

"Moving and moving"-changing regions, industries, and fields, for other purposes;

"Reverse"-can you reverse the order, steps and levels;

"Determining certainness"-setting boundaries and standards can improve work efficiency.

Cogito ergo sum. For the most charismatic and motivated creative thinking, humans have never stopped summarizing and exploring. From ancient Chinese scholars and literati to contemporary western scientists and management scientists, they are constantly researching and exploring the rules of creative thinking, trying to sort out the unique procedures of creative thinking to promote and promote human creative practice.

Here are five more typical and common sayings at home and abroad that explain the creative thinking process:

"Three Realms" Act

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Wang Guowei, a master of Chinese studies in the Qing Dynasty (character Jing'an, 1877 ~ 1927), in his representative work "The Words and Words of the World", put forward that "Ancient and modern university scholars must pass through three realms", using three beautiful Song Ci Very vividly describes the process of thinking for "solutions":

The first realm-"Last night, westerly trees with westerly winds, soloed on high-rises, and looked at the horizon", is a high-view, multi-angle, comprehensive observation (collection), sorting, and analysis of targets, objects, and the environment.

The second realm-"the belt gradually widens and eventually regrets it, and is consumed by Iraq." It is based on experience, standards, laws, and other reference systems to screen and judge the relevant points that have been decomposed and listed in the previous stage. The arduous process of removing the false and saving the truth and the rough and fine.

The third realm-"Looking back suddenly, but the person is still in the dark," is a thought process of continuous exploration, comparison, and verification that finally realizes the cheerful and innovative moment.

Wang Guowei's "Three Realms" is widely used in many areas of work that require innovation, whether it is study or research, action planning or advertising design, because the process of human thinking is similar regardless of any subject matter.

2.5W2H method

The so-called 5W2H method is to ask the objects and goals of planning and innovation from seven aspects. It's both an angle and a process for breaking down creative planning objects.

The first letter of these seven aspects of English words is exactly 5 W and 2 H, so it is called 5W2H method. The seven aspects are:

Why-why do we need innovation?

WhatWhat is the object of innovation? That is, the content of innovation and the goals achieved.

Where-where to start?

Who-who will take on the task?

When-when will it be done?

How-how to implement it? That is, what method to use.

How much-to what level? Or how much it costs.

The 5W2H method can help our thinking path to be organized, centering on goals and clarifying steps, which can help to prevent blindness, randomness and waste of resources in management and even in life.

Gonging-stopping method

An American creative scientist AFOsbern summarizes a questioning type of innovative techniques. Through "go"-divergent thinking (proposing creative ideas) and "stop"-converging thinking (cool analysis of creative ideas), focus on procedures and gradually approach the problem to be solved . The operation steps of the line stop method are:

"Go"-think about listing key points associated with the problem that needs to be addressed;

"Stop"-detailed analysis and comparison of this;

"Go"-information that may be useful in solving the problem;

"Stop"-how to get this information conveniently;

"Go"-propose all key points to solve the problem;

"Stop" (judgment)-judge and confirm the best solution to cut the entry;

"Go"-try to find a way to verify the test;

"Stop" (choose)-choose the best test verification method ... cyclically until the thinking innovation reaches the expected goal, get a successful answer, and form a complete planning plan.

Six thinking methods (lateral thinking)

Edward de Bono, Ph.D. in Psychological Medicine from the University of Cambridge, UK, invented the "parallel mindset" in the 1980s. For a specific thing, a small part of thinking, at the same time, when people are thinking, emotions, information, logic, hope, creativity, etc. must all participate in thinking, and people must control them at the same time.

The method advocates: to separate emotion from logic, to separate creativity from information, and so on. Mr. Bono vividly compares concepts to thinking caps in different colors. Putting on a cap represents a way of thinking.

White hat: Pure white, pure facts, numbers and information.

Red hat: dazzling red, emotions and feelings, including hunch and intuition.

Black hat: It's dark, being a false advocate, negating judgment, representing negative factors.

Yellow hat: sunny, bright and optimistic, yes, constructive, opportunity.

Green hat: a symbol of good harvest, creative, plants thrive from the seeds, move and inspire.

Blue Hat: Calmness and control, orchestra conductor, thinking about thinking.

Put on the hats of different colors mentioned above to face the problem from different angles of inclination. The conclusions drawn will be different. The overall conclusions obtained by integrating these thinking results are often the best decisions. ^[1]

Brain-storming

Just like the meaning of the Chinese idiom brainstorming, it is still the famous AFOsbern who invented the famous brainstorming method in 1938. This group discussion method is also called BS method. In the future, creative scientists from various countries have further enriched and developed it, and have successively proposed dictated intellectual motivation, card-type intellectual motivation, and Mitsubishi intellectual motivation. Osborne attributes the effectiveness of this approach to four areas:

First, the generation of ideas depends on association. To some extent, the ability of association depends on the mutual inspiration and induction of different ideas.

Second, ordinary people can use their imagination better in group discussions than by thinking alone.

Thirdly, in the case of competition in intellectual activities, the ability to generate ideas is increased by 50%, and the enhancement of the ability to generate inspiration is the most prominent.

Fourth, personal ideas in groups are often immediately encouraged, extended, and developed by others, thereby increasing motivation to come up with better ideas.

The specific method of brainstorming is to hold a group discussion with about 10 people around a clear theme. The words of the meeting host must be fun and interesting, make the scene easy and harmonious, and be good at guiding and inspiring the meeting members to think positively. In order to make the atmosphere warm and productive, the meeting participants agreed on four principles: first, do not allow criticism of ideas proposed by others; second, promote free thinking without restriction; third, try to put forward novel ideas; fourth Combining the opinions of others to come up with new ideas.

It mainly includes five steps: preparation, warm-up, clear questions, talk, and processing ideas. Through these five steps, first classify the ideas into three categories that are obviously feasible, ridiculous, and somewhere in between, and select the best solution after evaluation.

Based on the brainstorming method, the Japanese scholar Takechikoff proposed the TTSTORM method, which summarizes the creative thinking process into six steps: concentrated goals, extensive thinking, exploration of similarities, systematization, selection, and concreteness. Many other domestic and foreign scholars and experts have made improvements and innovations based on this.