What is the rate?

and the price card is an information document that provides advertising rates and location for publication. Publications that receive advertising usually have a price card for potential advertisers to review. It is important to realize that these rates do not necessarily have to be solid and it is often possible to get a discount. Main cards usually reflect the maximum price for different advertising options. The typical rate card includes the name of the organization and contact information for the advertising department. It then provides a list of ads and locations with the corresponding prices. Placing advertising in special accessories and at certain times can be more expensive, and this will be stated separately. The card also contains a note indicating data such as good so that advertisers do not attempt to use an old rate to get a better price for placing ads.

Rate cards can also publish advertising policy, including file format informationused to send ads to the publication whether the publication takes color advertising, etc. This information is used by advertisers to decide whether the publication is suitable for the advertising and serves as an initial negotiation in the advertising process. It is possible to buy a card from an organization that develops the card rate based on standard industrial prices. This is a popular choice with new publications that are not sure how they should structure their advertising prices.

Usually discounts are offered for volumetric locations and advertiser who wants to set recurring advertising can get a bulk discount. Likewise, publications can offer discounts if they have unoccupied slots they want to get ads before they are going to press, and sometimes some publication editions will be offered special IMES discounts. This discount information is usually not published on the rate card, but may be available from an advertising representative.

Since rates cards are freely available, many people like to compare ratesFor various publications before deciding where to place the ad. Reflections on the placement of ads include the size of the publication, the number of subscribers and demographic. This information is usually available on request, along with other data that the advertiser could consider important in the decision -making process. The connection with a particular advertising representative may be a good idea because it will connect advertisers with special opportunities that may not be widely available.