What is advanced television advertising?
Advanced TV Advertising is a form of advertising used with digital broadcasting of television programs (TV) in different ways. This type of advertising uses technology that can create ads that are adapted to certain places or viewers, while playing at the assigned time for standard ads. Interactive ads can also be created that allow customers to select options on their TV and get more information about offers or services. Advanced television advertising can also be used to create new advertising opportunities under certain conditions, including digital playback of recorded programs and "on request" of the program. Different types of advanced television advertising can be used to achieve this goal, including targeted advertising for particles or demography. Digital broadcasting of television programs can be used to obtain information about monitoring of a particular home based on what channels or programs that the household most often monitors. This information PAK can be used to select ads for this household based on these interests, allowing more accurate and targeted advertising.
There is also a potential for more interactive forms of ads that can be created in advanced television advertising. The company may contain product or service information on the screen and suggests that customers can get more information by pressing a specific button on the TV remote control. Once this button is pressed, the viewer can be transported to another channel that shows more information about the product and may include additional interactive functions. As social media and other forms of digital entertainment will become more rooted on television, there may be other opportunities for interactive aspects to be integrated into advanced television advertising.
Development in "Time Shifting", which is a process of providing viewers to when they are watching the program also createIL new opportunities for advanced television advertising. The use of a digital video recorder (DVR) allows many viewers to record the program and watch it in your free time. This also gives customers the opportunity to skip advertising, so new types of ads are developing to make this type of tracking more viable. The use of "On-Demand" programming has also created new opportunities for advertisers to achieve a more targeted population segment, and advertisers began to recognize the potential for achieving this market.