What Is Social Media Optimization?

Social Media Optimization (SMO) is a set of methods for public communication through social media, online organizations and community websites. SMO's methods include adding RSS subscriptions, "Digg This", blog writing, and non-cooperative third-party community features (such as Flickr picture slideshows, YouTube video sharing). Social media optimization is a form of search engine marketing.

Social Media Optimization

Right!

Social Media Optimization (SMO) is a set of methods for public communication through social media, online organizations and community websites. SMO's methods include adding RSS subscriptions, "Digg This", blog writing, and non-cooperative third-party community features (such as Flickr picture slideshows, YouTube video sharing). Social media optimization is a form of search engine marketing.

Chinese name

Social Media Optimization

Foreign name

Social Media Optimization

Positioning

A form of search engine marketing

Content

Optimize social media content, including:

SMO,

1. Increase Your Linkability

The author believes that the amount of linking ability still depends on the content, and the content must be unique, useful, and compelling. However, some strategies need to be considered, such as publishing content gradually (like serial novels), so as to attract links (traffic), traffic (subscribers), and subscribers (subscribers), and then complete the content packaging.

2. Make Tagging and Bookmarking Easy (make tagging and bookmarking easier)

Easy Tagging and Bookmarking is very useful, readers will not be so troublesome in sharing content, which increases the probability of content sharing, but the premise is still content. Similarly, promotion is only an aid.

3. Reward Inbound Links

When someone links to your website, should you "repay" it? Of course, each has their own views, and their methods are also different.

4. Help Your Content Travel

There are many channels for content dissemination in social media, and there are many ways to share. The traditional influencer concept is no longer applicable here, and the depth of content dissemination depends on the needs.

5. Encourage the Mashup encourages mixing

In the era of social networking, content mixing will be inevitable, and the benefits brought by content sharing and content mixing will eventually be fed back to content creators. Free music is a typical example.

6. Be a User Resource, Even if it Doesn't Help You (User Resource Library)

In the age of social networking, there must be a "give value to get value" perspective. Don't be afraid to lead users to your competitors. Know how to help users so that you don't really lose them.

7. Reward Helpful and Valuable Users (reward those who are helpful and valuable users)

Helpful users and valuable users will be your valuable resource, how to return them is a question worth thinking about.

8. Participate

How can you understand social media without participation. Participation is the key to making the content ripple.

9. Know How to Target Your Audience

Needless to say. Integrate into the community where Audience is located and make them feel connected.

10. Create Content

Create what your customers need, and do it relentlessly.

11. Be Real

Social media marketing is good, but if the relationship with customers is not handled well, the negative impact will be huge. As far as Dell Hell Gate, Wal-Mart fake blog gate, and as close as KFC "Seckill Gate", learn to communicate with your customers! REAL is an essential element in communication.

12. Don't Forget Your Roots, Be Humble (Don't Forget Yourself, Be Humble!)

The success of social media benefits from selfless dedication and mutual help. When you succeed, remember to work hard, as well as being a man!

13. Don't Be Afraid to Try New Things, Stay Fres (Don't Be Afraid to Try New Things, Stay Fres)

Social media has always been in the aftermath of changes, keeping up with trends and staying abreast of new things.

14. Develop a SMO Strategy

The formulation of the SMO strategy must first have a clear goals and strategy, not just stay in tactics. Success lies not in tools but in thought.

15. Choose Your SMO Tactics Wisely

Don't follow the trend blindly, copy it all the way. The tools are the same, the thinking is different.

16. Make SMO part of your process and best practices

Integrate SMO into every stage of the company's DP / PR / DESIGN, etc.