What is an electronic print set?

Electronic Press Set (EPK) is a package of multimedia materials aimed at promoting a company, service or organization. Materials can include digital sound and video materials and print documents. While the traditional press set consists solely of printing materials such as press releases and BIOS of the company officials, the EPK is interactive and can be a computer display. The electronic press set is sent to newspapers, radio stations and television stations to try to get media attention for a person or group.

Sound clips are a popular element of electronic print set. For example, the band often sends EPK its album to radio stations in the hope that its music will be sampled and the edge in the air. This often includes full music compositions or samples that can be played in ads to support the upcoming concert. Another example that is often used is a number of sound sounds from the company official. Rather than trying to make radio rOzhovorykam stations on a given market or region can provide audio clips to radio stations to save time.

Electronic print set can also include videos and photos. This method is often used to demonstrate new products or technologies. The company can provide photos and videos about the benefits of a new piece of software or a new electronic gadget, such as the hope that blogger and websites will publish a video or that TV news station will have a product story. EPK with video and photos can also be used as a digital resume for certain professions such as modeling or hosting events. Companies often use electronic printing sets in the hope that the new video they promote will be viral.

One advantage of the electronic print set is that it can be sent via e -mail, uploaded to a website or sent PRO Pressing terminals in the DVD form. A package of paper materials Institutive print set can end up in a pile of mess on the editor table where it remains unopened. It is often much easier to send media outputs e -mail with a link to EPK. Another advantage is the interactivity of electronic sets. The editor can listen to the sound or watch the video to decide on the print coverage without having to read a lot of materials.