What Is Co-Opetition?

Cooperative competition (coopetition or co-opetition) refers to the situation in which two companies that operate similar products or technologies and compete with each other realize that there will be more revenue from the cooperation between the two parties, and then turn into competition. The sales of both parties will increase accordingly.

Cooperative competition

Youku VS Tudou.com

Youku Tudou Lawsuit

On December 16, 2011, Tudou.com co-produced with the Taiwanese variety show "Kangxi is here." The producer of Zhongtian Taiwan claimed 150 million yuan from Youku.

Cooperation and competition characteristics

When the interests of the two companies are consistent, they often adopt a cooperative competition policy.

Cooperative competitive advantage

Compared with the benefits created by fighting alone and struggling to gain a competitive advantage alone, the benefits created by cooperation between the two parties are even greater. ^[3]