What is Corporate Advertising?

Corporate advertisements are advertisements that do not directly sell products, but mainly aim to increase corporate visibility and establish a corporate image. The image of an enterprise is not only related to the sales of products, but also to the development and survival of the enterprise. To establish a good image in the minds of consumers and gain the trust of consumers, corporate advertising is undoubtedly one of the effective ways. In order to make consumers think of the company's name before buying products, companies often use the form of corporate advertising. Successful corporate advertising has led consumers to choose not the goods but the manufacturers who choose them. In order to strengthen mutual trust between enterprises, consumers and salespersons, companies often communicate their feelings through corporate advertisements and express their wishes, positions, ideas and greetings to promote public understanding of themselves. Corporate advertising is not to create the image of the product, but to establish the image of the enterprise. Its purpose is to induce consumers to have a good impression of the company's goals, policies, products, technologies, equipment, personnel quality, management, service attitude, and the company itself. Doing corporate advertisements is conducive to the development of enterprises. The key to corporate advertising is to define the position of the company and reflect it. Be persistent in corporate advertising. ^[1]

Corporate advertising

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Corporate advertisements are advertisements that do not directly sell products, but mainly aim to increase corporate visibility and establish a corporate image. The image of an enterprise is not only related to the sales of products, but also to the development and survival of the enterprise. To establish a good image in the minds of consumers and gain the trust of consumers, corporate advertising is undoubtedly one of the effective ways. In order to make consumers think of the company's name before buying products, companies often use the form of corporate advertising. Successful corporate advertising has led consumers to choose not the goods but the manufacturers who choose them. In order to strengthen mutual trust between enterprises, consumers and salespersons, companies often communicate their feelings through corporate advertisements and express their wishes, positions, ideas and greetings to promote public understanding of themselves. Corporate advertising is not to create the image of the product, but to establish the image of the enterprise. Its purpose is to induce consumers to have a good impression of the company's goals, policies, products, technologies, equipment, personnel quality, management, service attitude, and the company itself. Doing corporate advertisements is conducive to the development of enterprises. The key to corporate advertising is to define the position of the company and reflect it. Be persistent in corporate advertising. ^[1]

Enterprise advertising refers to advertising in the name of the advertiser (company)

In advertising practice, corporate image advertising that indirectly sells products or services is not directly displaying and introducing products, but by shaping the image of the product, trademark, or the company as a whole, and by consolidating and developing this image for a long time. Consumers love and support, no matter what the company s products are, the use of image advertising can always guarantee that consumers will continue to support the company in the future. Therefore, image advertising can not only pave the way for the company's recent sales, but also Prepare your company for future sales. ^[2]

Businesses need to advertise, and

With the popularity of computers and the rise of Internet surfing, online advertising has gradually been valued by people in the industry. Compared with traditional advertising, online advertising has the advantage that other advertising media can't match it. First, it is global and 24/7. Whenever and wherever you have a computer on the Internet, online advertisements are like a devoted slave waiting at your side all the time, with a click of a mouse, you are ready to speak, without any restrictions on regions, time periods and layouts; The second is its two-way interaction. Online advertising can not only show the strength and product functions of the enterprise, but also allow visitors to communicate with the enterprise through E-mail, and the enterprise can also observe the visit; the third is high efficiency. Online advertising is an active click-to-visit, and the audience is very clear, so its effectiveness is many times higher than traditional advertising. In recent years, global online advertising has developed rapidly, and online advertising revenue has climbed in the form of geometric figures.

Consumer promotion

Consumer promotion methods for brand promotion are further divided into: promotion methods such as samples, coupons, cash discounts, special packaging, gifts, bonuses, free trials, product guarantees, joint promotions, sales live demonstrations and performances.

Business promotion method

The business promotion method is the most targeted and flexible in brand promotion. It can be one-time or irregular. Sales promotion is very effective in the following situations. 1. Similar brands. Brand managers intentionally use psychological methods to create differences in customer psychology and form the characteristics of the brand. This requires large-scale promotion activities and more business promotion methods. 2. At the stage when the new brand was just launched. Because customers are new to the new brand, they need to adopt business promotion methods to promote consumers' awareness of the new brand. The brand is in a mature stage. In order to maintain the brand's market share, business promotion methods are widely used. Commonly used business promotion methods mainly include exhibitions, trade fairs, sweepstakes, fashion shows, etc.

Trading promotion method

In branding activities, more funds are used for transactions than consumer bonuses. Brand operators spend money in transactions to achieve the following goals:

First, transaction promotion can convince retailers and wholesalers to run the brand. Because shelf locations are difficult to obtain, brand owners often only rely on offering discounted items, discounts, return guarantees, or free items to get shelves. Once on the shelf, keep this position, as this will help to increase brand awareness.

Secondly, transaction promotion can stimulate retailers to actively promote the brand by promoting product features, displays and price reductions. Brand owners may require merchandise to be displayed alongside sidewalks in supermarkets, or to improve the decoration of shelves, or to post price reduction notices. They can offer them discounts based on how well the retailer completes the task.

Due to the increasing power of retailers, brand operators' spending on transaction promotion is on the rise. If any competing brand unilaterally suspends the discount, the middleman will not help him sell the product. In some Western countries, retailers have become the main advertising agents, and they mainly use promotion subsidies from brand operators.

Brand promotion

In each era, it has its own unique title, and this title is a reflection of the most important characteristics of this era. The 21st century is undoubtedly the era of the Internet. It is also because of the Internet era that the earth has become a global village. Services or products of companies can be sold to all parts of the world. Opportunities and competition coexist. There are opportunities as well as challenges. Challenge companies from all over the world. To improve your own competitiveness, in addition to ensuring the quality of products or services, the other is to shape a good brand image. In the 21st century, it can be said that a brand is the soul of an enterprise and the backbone of an enterprise. It is necessary to shape the brand image. This can be done in three ways.

The first is through video promotion. Video promotion can be said to be one of the most direct and effective methods of Internet promotion. By inserting a small segment of advertisement in the video, the viewer cannot skip it, and then it will receive the effect. However, the disadvantage of video promotion is that it is expensive and targeted at a wide range of people. It is only suitable for brand promotion that is well-funded and targeted at a wide range of people.

The second is news promotion. News marketing has the same effect as newspaper media in the real world. It can achieve corporate promotion by publishing corporate news in some media or vertical local media. And this promotion method has the characteristics of low investment and long effect.

The third is Weibo marketing. Weibo marketing is one of the most popular brand promotion methods. According to the latest information from CNNIC, current Weibo users have reached 300 million, which is low-cost, covers a wide range of people, and is easy to operate. The advantages make Weibo promotion one of the most popular brand promotion methods.