What are the effects of consumer advertising?

The known effects of advertising on consumers range from creating product awareness or service to influencing purchasing decisions. Advertising can create a shift in thinking to the consumer, which may have different forms. For example, after viewing advertising, the consumer may decide that its usual product seems to be better or worse, that the one that was advertised without knowing exactly why. Other effects of advertising that create a more conscious shift in consumer thought processes can be caused by a strong information aspect. For example, if the soup manufacturer loves most children that the soup now has a full portion of vegetables in each part, it can affect the decision of many parents to switch brands. Other parents who usually do not buy commercial soups, but create their own, can simply get the effect of acknowledging that Tje's brand now seems healthier. Although these effects on brand awareness are unlikely to affect consumers to buy the product immediately, the soup n can be nand the minds of the parents to buy if they cannot create their own at some point.

Direct response advertising, such as infomeric programming, was often displayed late at night at many television stations, works much differently than ads that are aware of the brand or future effects on purchase. This type of ad is designed to create a sense of urgency to order the products immediately. These persuasive and convincing effects are usually performed by demonstrations, an excited -sounding announcer points to the unique advantages of the product and adds incentives to the negotiations immediately. For example, incentives for joint arrangements include free product receiving or even two sets of products at the price of one.

The convincing effects of advertising are particularly effective in children. Advertising of sweet cereals, toys and fast food during children's television shows is controversial because manyParents and advocates of children claim that children should not be subject to these ads. Although parents are eventually deciding to buy, children follow ads that push products that catch their interest, usually ask parents to buy items. These effects of advertising on consumers can bring poisoned parents, but at the same time parents are also likely to buy at least some of the products advertised for their children, such as a birthday present or a special delicacy.