What is e -mail marketing?

E -mail marketing is an advertisement of product, services or brands via e -mail. E -mail marketing can be used to improve the relationship between the company and its customers or to obtain new customers. In order to obtain e -mail addresses potential customers, businesses must either pay a fee to an e -mail broker, use a subscription, or rely on the recommendations of existing customers. Of course, many companies use a combination of these methods.

E -mail marketing is particularly popular because it can be much cheaper than traditional postal marketing. After all, it does not cause printing or postage fees. However, this does not mean that e -mail is free. E -mail marketing campaign can actually trigger a number of different types of fees. If the company hires someone to propose, write a copy or oversee the e-mail in any way or has a full-time employee for this type of work, the individual's salary or fee must be taken into account. Plus there wIf e -mail addresses are purchased via the e -mail broker.

One of the big things about e -mail marketing is that in a short time it can reach a wide audience. In addition, the campaign for the marking of the e -mails includes a number of consecutive e -mails that are being built. One of the most common forms of campaign for E -mail marking is one that focuses on a specific upcoming date, such as Christmas, Father's Day or Memorial Day.

For example, if a furniture store is planning a large sales of veterans, they could send e -mail to their customers a few weeks in advance by notification of sales. Other e -maly a week ago and days before sale could also be sent as a reminder to strengthen the first e -mail. Some companies even include special promotional codes and coupons into their e -mails.

One of the disadvantage of e -mail marketing is something called SPDOdoledne. SPAM is a word for canned meat and e -mail, which is sent to a large number of people with little discretion. SPAM is an e -mail marketing version of carpet bombing. In fact, most e -mail services include spam filters that eliminate such E -Mails from the general lower post office of their customers.

If you are considering an e -mail marketing campaign, make sure your procedures are in line with the SPAM law laws. For example, spam for adult content was solved by law under the SPAM law of the United States (control of attacks of single pornographic and marketing law). In addition, if your Internet service manager believes you can send spam, your e -mail service may be temporarily closed.