What Is Interactive Advertising?

Broadly defined interactive advertising refers to all interactive forms of advertising, including those in traditional media. However, some scholars specifically refer to online advertising as interactive advertising based on the characteristics of online advertising. For example, the US Internet Advertising Agency IAB later changed its name to Interactive Advertising Agency. But apparently most online ads are still misrepresented. To be precise, interactive advertising should refer to a new type of online advertising.

Interactive advertisements are now commonly used in scenario interactive advertisements and inductive interactive advertisements. Interactive advertisements are cleverly conceived and integrated with high-tech computer technology to obtain unimaginable display effects and make the advertisement popular.

As an advertising campaign, interactive advertising must have the following four conditions: content theme, audience, time, medium or carrier. Leaving either of these conditions does not constitute an interactive ad. Interactive advertising as a means of advertising is a two-way communication concept consistent with human natural communication behavior. It is different from traditional advertising methods.

In the current era, the Internet is the largest and most common medium or carrier for interactive advertising. So we usually call it "Internet advertising", "Internet marketing" and so on. Therefore, interactive advertisements are often displayed in front of us on terminals such as "websites" or "network advertising banners."

The means of communication for interactive advertising include: visual image, voiced language, and interactive form.

The visual image is the visual perception of interactive advertising, including the use of hue, picture composition,

The characteristics of interactive ads are as follows:

Interactive ads use advanced

According to the ELM model, when individuals are capable and motivated to go

Above we talked about the nature and characteristics of interactive advertising. The following two trends are worth noting.

First, some works only focus on conveying information, not on interactive forms and aesthetics, and only pay attention to practicality and neglect artisticness, making interactive advertising nondescript and boring, thus weakening the effect of interactive advertising.

Hexie Island "Smart Window" Product Specifications :

Display window sizes: 60 '', 80 '', 120 '', 150 '', 180 '', 200 '', 300 '' screens need to be customized

Operating temperature: -30 to 60 degrees Celsius

Display window optical flow brightness: 3000 to 10000 Lumens

Continuous running time: 15 hours (24 hours after adjustment)

Input voltage: 220V

Rated power: 600W

New Interactive Advertising Platform-Magic Window

ProShow magic window uses the latest nano, integrated chip, electromagnetic induction, software and other technologies, it is the terminator of interactive projection system. ProShow realized the science fiction performance of Tom Cruise in the science fiction film "Minority Report": the image floated on the transparent glass and touched the image by hand.

ProShow system features

1. The image floats on the glass wall. Standing outside the glass wall, you can see the image floating on the glass wall. At the same time, you can see the scene inside the glass wall through the floating image;

2. Resonance technology is used to make the glass wall into stereo sound, let the sound penetrate the glass wall and interact with the user.

3. Standing on the outside of the glass wall and touching the text, images, and videos on the glass with your hand, you can query information and understand the corporate brand. It is a large outdoor touch screen;

4. All the devices and cables are installed inside the glass wall. There are no devices or cables on the outside of the glass wall. It is safe to use and the product is durable. The oversized (42 inches to 120 inches) touch screen is suitable for various occasions.

5, wireless radio frequency remote control, automatic switch on and off, and subsequent zero maintenance. Cool three-dimensional interactive interface, powerful background content management, real-time information release.