What is Marketing Automation?
Marketing automation refers to a type of software based on big data that is used to execute, manage, and automate marketing tasks and processes. This software changes manual, repetitive marketing processes and is replaced by performance-oriented applications built for specific purposes.
Marketing automation
- The main functions of marketing automation are:
- (1) Marketing purposes (3) Marketing channels
- (2) Marketing plan (4) Marketing effect
- It consists in designing, implementing and evaluating a comprehensive framework of marketing actions and related activities, giving marketers a stronger working ability, allowing them to directly plan, execute, monitor and analyze the effectiveness of marketing activities, and can apply Engineering flow technology optimizes marketing processes and automates common tasks and processes.
- Most marketing automations now divide customers into pyramids, and case graphs set to help marketers determine goals and meet marketing needs.
- The end of the pyramid is a stable and long-term customer target, while the bottom is the lost customers and potential customers. These are possible objects, which require marketing automation to analyze to determine the percentage of customers that meet business needs