What is multimedia advertising?
Multimedia advertising is a process by which the company leads an advertising campaign for its products or services in multiple media media. These media may include, but are not limited to television, radio, newspapers, magazines, websites and mobile digital devices and outdoor advertising such as billboards. By using so many stores available to the company, the company can effectively address all its targeted audiences. Since this may be a costly process, multimedia advertising must be performed with the idea of leaving a consistent message in all formats to maximize exposure to the company brand. Most people in modern society are saturated with different forms of the media and a society that can use all these potential ways is likely to appeal to their customers better than those that can fail to pursue. By using multimedia advertising, the company can spread its message to virtually every corner of the world with several wide strikes.
As an example of multimedia advertising, imagine an automobile company that starts a new promotion offering low selling prices in a particular month. The automobile company can start with national or local television commercials, depending on the size and breadth of the company and to emphasize these ads with radio ads. News and magazines can also promote this specific sales, and the company's website may also contain information about the sale on the main page, with other details contained in specific links.
As computer technology is constantly improving, multimedia advertising is often done using the most up -to -date graphics and computer effects to improve promotion. While the company's website is vital in this process can place digital ads on other sites that are visited by its target customers. Computer graphics also revolutionisALA process of outdoor advertising and transformed conventional billboards into vehicles for advertising with animation, special effects and color graphics.
Of course, all options offered by multimedia advertising can have an adverse effect if the campaign is defective. Consistency is the quality that most advertising managers wish to lead a multimedia campaign. Not only does the consistency clarify the message of a specific campaign in all different media, but also allows companies to strengthen the brand's exposure. Branding is one of the key elements of modern advertising, as the company's knowledge is often one of the most important factors of consumers' decision -making process.