What is the media to buy?
Purchase of media is the purchase of advertising space in a media location. Printing ads in newspapers, 30 seconds on TV TV TV, advertising on the website-everywhere can be considered as a purchase of media. Choosing media purchase should be an opportunity for you to make some serious introspection of what you sell, who you think are your target customers and where you will probably reach them at the lowest cost.
The next step is to find television shows that attract the same demographic group as your product or product line, with your advertising agency developing ads that attract this demographic group and buying your time. Smaller businesses buy their media in local newspapers or regional magazines or perhaps at their local television stations. The latest form of purchase of media is the purchase of banners, towers and text advertisements for the popularWeb pages. Mědia Buys on the website is usually prices with thousands of impressions or performances, with a number of different advertisers rotating the same space.
Local cable: Your local cable company puts ads into network and cable programming throughout the day. When you watch the main time show and see advertising for a local restaurant, it's a time that sells locally and only achieves your browser. The local cable period differs considerably depending on the time of day, the evaluation of the show, and how wide the distribution you want to buy, because some cable companies cover a wide area. Thirty seconds on sci-fi channels can only cost three as Tříllars; NoED on Oprah Show, much more.
independent web comic books: If you focus on a younger demographic group, consider that your media bought on independentweb comic. These comics are updated several times a week, are the only property of cartoonists and often have very wide readers among people in their twenties and 1930s. Some web comics have tens or hundreds of thousands of views a day. The development of advertising Banner or Tower, which attracts a reader of a particular comic, can have hundreds or thousands of hits on your website, and such a media purchase can be appreciated far below what you would pay for commercial.
The art of buying media is in a state of flow because alternative media grow and change. Try small shopping at different places and find out which media to buy an alternative is the most effective for you.