What is stealth marketing?
The term "secret marketing" is generally used to describe any method of advertising that is secretly performed. Many experts believe that advertising is more effective if people do not realize that this is happening. There are secret marketing methods that rely on everything from movies to the Internet. Some people believe that secret marketing techniques are unethical, and there are companies that hesitate to use these methods because they fear that they could destroy their reputation if discovered.
Many different methods of secret marketing that are commonly used. One common examples are the placement of the product in movies and more would be when sports data were required to wear equipment from some companies when they are in public. There are also some methods that are slightly less obvious. For example, some companies hire people to join the notice board and create posts about their products. These people can make other posts about different subjects on boardech and they seem to be ordinary members.
The common version of the secret marketing online are false news articles or reviews. For example, sometimes one publishes an article that seems to be a criticism of the product, although it is actually an advertisement. In some cases, the person can step out of the way to make a negative point about the product and remain mostly positive. This is generally done to make the review more trustworthy, so that people do not become suspects.
According to many experts, secret marketing techniques are perceived negatively as soon as people notice them. In general, it is even more true when advertising is particularly secret. For example, people may not be too angry if they notice a product in a movie but can be very angry if they find out that someone who publishes on the bulletin board has actually been set to promote the product or sunshinepackets. Protent these reason that businesses often go to a large extent to maintain as many secrets as far as these tactics are concerned.
Many people feel that advertising for secrecy is a serious violation of ethics. In fact, some people actually think that any kind of marketing of secrecy should be illegal, especially when societies are based on the way to inserting people. In general, these individuals want companies to inform people of any advertising so that they can have their mental defense and critically think.