What is the relationship between marketing and advertising management?

Marketing and advertising management are related concepts because they both refer to the promotion and sale of goods and services. Although these two concepts are related, both deal with different aspects of the sale process. Marketing is focused on tactics and basic strategies involved in the sale of goods and services. Advertising Advertising is part of the marketing strategy used by the company to sell its products and services.

The example of marketing and advertising's relationship can be seen to illustrate various marketing tactics in relation to the use of advertising. Popular marketing tactics are the introduction of goods or services for sale. Sale may be a reduction in the normal price of goods or services about the specified percentage. Such a reduction in sales or price must be communicated to consumers. Thanks to the use of different advertising media, the company can spread the word or create awareness of sale. This advertisement can be in the form of clear sales signs in front of shops, through catalogs or weekly newsrnet, radio or television. The process of obtaining the word about marketing tactics is advertising management.

Another relationship between marketing and advertising management can be seen when using advertising to promote other types of marketing tactics. For example, advertising can be used to promote a raffle drawing or promotion offering a cash price for meeting the condition that is part of the marketing strategy. Advertising can also be used to promote offers, such as marketing tactics without buyer-one-get-one. Managing the use of advertising to promote these marketing tactics includes decisions in terms of medium type for use, how much will the budget for advertising and frequencies, with which Will Spend.

Assessing the amount of marketing and advertising budgets includes factors such as it is to broadcast TV advertising during the main time and whether to use expensive popular actors and actresses. NibbleTV advertising also depends on the use of expensive manufacturers and directors, lots of accessories and providing space for advertising means more money. For press ads, the decision is to remove a costly color advertisement on the front, take a central range, or take a cheaper alternative side, is part of advertising.