What is the role of e -mail in business communication?

cannot be denied by the fact that e -mail plays a crucial role in business communication mainly because of the fact that it is one of the most important channels for various businesses that can connect with internal and external entities related to trade. E -mail uses businesses to communicate with their employees and other members of the organization. It is also used as a means of communicating with customers, suppliers and other people necessary for the operation of the company.

Incorporation into the role of e -mail in business communication is the fact that it can be used for basic communication within business. The management can inform employees of any type of information about the company they want to communicate. For example, if there is a meeting of the company in the week, the company will send E -maily to the employees who inform them about time, place and purpose of the meeting. In the past, such information would be passed to the letters, the bulletins other less popular means of communication, but the e-mail replaced these channels as PreferovaNou method of communication. One of the attractions of this method includes the fact that it is immediate, which makes it easier to address the largest number of employees in the shortest time and also the fact that is cheap and reduces paper mess.

Another role of e -mail in business communication is its use as a means of marketing and promoting services and products of companies. Most companies send their customers targeted e -mails about any new product, changes in existing products and other types of marketing units they work on. The effect of this role of e -mail in business communication is also focused on its value as a cheap means to address the largest number of customers and consumers in the fastest way.

File sharing and detected is also e -mail in business communication. Companies can send a huge amount of information through e -mail in a way that may not be withBy ordinary mail so easy. For example, the company can send images and other data to customers who call to ask about the services of the company. Assuming the customer calls an insurance company that asked for its products, the agent can ask the customer on the phone to send information packets to which the customer has access immediately. Sending such a packet via regular mail may take several days during which a potential customer could change her mind or look for another company.